mash-up + business

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Wired 14.12: Commercial Break

In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising. Chevrolet is one of the most aggressive experimenters in our client base," says Dilworth, who led online advertis

26.11.2006 to ads, advertising, business, contest, crowdsourcing, experiment, mash-up, user generated by bertram
CinemaTech: The New Licensing Opportunity for Movies and Music

Ideen zum Umgang mit Copyrightverletzunge: 1. günstige und einfach Lizenzierungsmöglichkeiten. 2. Werbeeinnahmen werden geteilt. 3. Verwenden der Verletzungen als Promotionwerkzeug

19.09.2006 to amateur, business, copyright, hosting, law, legal, licensing, mash-up, movie, user generated, video by bertram
A VC: The Future of Media (aka Please Take My RSS Feed)

1 - Microchunk it - Reduce the content to its simplest form. 2 - Free it - Put it out there without walls around it or strings on it. 3 - Syndicate it - Let anyone take it and run with it. 4 - Monetize it - Put the monetization and tracking systems into

18.09.2006 to advertising, business, future, mash-up, media, microchunk, newmedia, syndication, walledgardens by bertram

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