In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising. Chevrolet is one of the most aggressive experimenters in our client base," says Dilworth, who led online advertis
Ideen zum Umgang mit Copyrightverletzunge: 1. günstige und einfach Lizenzierungsmöglichkeiten. 2. Werbeeinnahmen werden geteilt. 3. Verwenden der Verletzungen als Promotionwerkzeug
1 - Microchunk it - Reduce the content to its simplest form. 2 - Free it - Put it out there without walls around it or strings on it. 3 - Syndicate it - Let anyone take it and run with it. 4 - Monetize it - Put the monetization and tracking systems into