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Eine Studie von Melcrum besagt, dass über 40 Prozent der Kommunikationsabteilungen soziale Medien einsetzen oder einsetzen wollen, wobei Online-Videos mit 63 Prozent am häufigsten genannt wird:
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Metrics remain soft. Most social media sites weren't built to provide marketers ROI (define); they weren't built for marketers at all. So the reporting's weak pretty much across the board. We're currently counting our successes by how many friends we have
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Seems to me the issue is whether the BT's and YT's become such an enabler to big media digital distribution that they start to lose their soul. Obviously that's subjective but one way to tell is whether or not the BT's/YT's start to forget about the littl
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Engagement = Interaction/Attention. This equation illustrates the combined activity of regarding; or paying attention to, and then acting on. While this is an important relationship to understand, one must remember the inherent limitation it presents in t
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The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
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So I doubt, therefore, that social media is a good business investment for the long term. I think it will remain—indeed, I would argue that in order to be relevant it must remain—a fringe phenomenon.
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The point here is that the economic rationale for marketing is undergoing tectonic shifts (and these shifts are only going to accelerate). These shifts point to the simple fact that the yesterday's economic rationale for marketing is, today, less and less
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The problem is that MySpace's choice of business strategy threatens to divert this populist energy and trap its users in the old, familiar world of big-media commercialism.Tencourages members to define themselves and their relationships almost solely in t
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1) related video recommendations, 2) one-click emailing to spam a friend about a video, 3) more social networking and user interaction tools like video comments, and 4) an external video player.
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Media brands are increasingly defined by communities, and now anyone – from individuals to software companies – can create a media brand. What’s changed is not the importance or the role of media brands, but rather what defines a media brand and wha
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Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
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The engagement myth is built on an insatiable desire to get consumers obsessed with our brands. That's because TV advertising ain't what it used to be. Often "engagement" is achieved through digital technology.
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User Generated Ads vom Profi: UGENmedia offers a patent-pending technology that allows advertisers, agencies and publishers to empower their customers to create user-generated media spots promoting their brand.
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Definition von Social Media über die Participation, Offenheit, Konversation, Community und die Verbindungen zwischen den Punkten. Außerdem Darstellung der wichtigsten Phänomene wie Blogs uws.
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Kurze Erklärung, wie StumbledUpon funktioniert. Mit über 1,2 Mio Mitgliedern größter Socialbookmarking dienst.
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It is unlikely that MySpace would have grown as fast as it did without employing this more traditional marketing tactic. MySpace musste in den ersten Monaten massiv um User kämpfen.
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he viral effect that used to happen offline -word of mouth - is now exponentially easier and faster. What you end up having are things that spread very quickly across millions of people. Statistiken lügen
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Wie man seiten an die Social Media Dienste anpasst: Mashups erlauben, content freigeben, eingehende Links belohnen, alles verlinkbar machen. Taggen und das Bookmarken einfach machen.
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MySpace promotion für independent filme. Es hilft und gibt eine vielzahl von Zuschauern zumindest für die Trailer aber auch Interesse an den DVDs wird geschaffen.
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Die Social Networks beginnen Geld durch Werbung zu verdienen. Hauptsächlich dadurch dass Sponsorverträge oder spezielle Microsites eingebunden werden. z.B. Wendys. Dazu kommt das MySpace sich der 1 Mio marken nähert.
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Social Networking wird immer mehr von Unternehmen eingesetzt, die daraus eigene Netzwerke generieren. Es braucht aber Mut die Marke etwas offener zu gestalten und ein genaues Monitoring der Seiten damit nicht die Marke in mitleidenschaft gezogen wird.
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Die Macht der Masse kommt aus der URL. Der Traffic wird durch URLs gesteurt und gefiltert. Durch die zunahme des User generated Content haben diese mehr URLs und somit einen größeren Einfluss auf die Distribution der Inhalte im Internet.
