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A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
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Just updated the PPT with demo data from Facebook.
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Video-sharing sites are getting a bigger share of visits (77%) versus news sites (55%) and broadcast TV sites (49%). Lesson: Good for YouTube, not so good for old tubes. 43% of those polled want ads to be interactive and clickable. Lesson: Don’t put stu
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HP has marketing relationships with numerous media entities around the globe. Media relationships are chosen to extend HP’s reach to certain target audiences and not based on media content. The relationships should not be construed in any way as endorse
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Ab sofort stehen 12 Video-Podcasts von Sat.1, ProSieben, kabel eins, SevenGames, Sat.1 Comedy und MyVideo zur Verfügung. Weitere Angebote, auch zu N24, sowie speziell für Podcasts produzierte Inhalte sind in Planung. Ob Highlights und exklusives Backsta
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Als Ihre Agentur für Video-Onlinemarketing bietet Ihnen die Webeffekt AG den entsprechenden Service. Bei uns ist Ihr Webvideo in guten Händen. Nutzen Sie diese neue Werbemöglichkeit, solange Ihre Wettbewerber noch schlafen, und kontaktieren Sie uns jet
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5 Millionen Views in drei Monaten ein Bericht in CNBC einen Vertrag über eine internationale Auflage eine Fortsetzung des Romans auf Basis der Kommentare zu den Videos eine Romanidee für "The Average American Female".
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XLNTads brings brands and their loyal consumers together for creative collaboration in a very unique way. For brands it's a fast, simple and cost-effective way to capitalize on the creative energies of consumers and ad creators. For ad creators it's a co
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Wellcome Mat (below) has been referred to as the “YouTube of real estate,” enabling anyone to upload video about a property they are trying to sell. And there’s Online Walk Thru, more of a niche play focusing on luxury properties. Finally, there
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Imagine a video clip for each car on your lot with full voice description and background music. Imagine a short video presentation about your dealership, contact person and driving direction to your lot played with each listing. Imagine the conver
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VideoCarLot.com is a company that has innovated and provided internet car dealers with rich media platform to sell their cars. VideoCarLot brings video to car listings creating a rich experience for customers looking to buy vehicles.
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This means advertisers need to get more creative about how they approach YouTube, and think about that channel quite differently then they approach display advertising or search-engine marketing. To be seen by the bulk of viewers you have to embed yoursel
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Widgets have been primarily a marketing tool, used to drive traffic to a destination site, with Youtube being the most obviously successful at doing this. Once there, monetizing traffic on your own site is uncontroversial. But few others have been able to
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And viral video remains a tiny part of the roughly $15 billion spent annually in the U.S. on online advertising and marketing. Most viral campaigns cost $50,000 to $200,000 to produce, including a negligible "seeding" fee to distribute the video online th
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Regardless, YouTube needs to follow up on their rhetoric on the blog and be clearer to their community about how and where they are promoting independent content and commercial content that’s paid. Otherwise, its users may well defect to sites such as B
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Thanks to the anti-advertising movement, we now have a whole new form of deceptive commercial messages to contend with. Rather than transforming the way corporations communicate in a positive way, the naively good intentions of the “conversationists”
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Metrics remain soft. Most social media sites weren't built to provide marketers ROI (define); they weren't built for marketers at all. So the reporting's weak pretty much across the board. We're currently counting our successes by how many friends we have
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Here’s what struck me about the way these two marketers were handling our conversation. They stepped back and exhibited an incredible faith in our creativity. They didn’t push us to insert brand messages, and they didn’t even treat us like an agency
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In the long run this is a race that most media companies can only lose. It's time for media companies to shift permanently to being enablers of effective conversations from all sources.
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Jeff Pulver and I have co-founded a new studio network. And so begins Abbey Corps.
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Welcome to the World's Best Borat Video Site! We are constantly finding new Borat video clips from all over the web. Be sure to pop back often!
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...to the MediaPost Wiki for Media Terms. This is an open dictionary of terms, people, and companies that relate to media -- "open" in that you, yes, you can edit any of the entries to improve them. Here are a few existing terms you might want to check ou
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Microsoft is hoping to come to the rescue by establishing an "advertisement data store," from which an "advertisement manager" detects when an ad is supposed to be shown and fills that spot with a current, up-to-date spot so you witness fresh plugs during
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Unilever has signed on as presenting sponsor for a new venture at Marie Claire - the magazine's first video podcast series. Hosted by editor-in-chief Joanna Coles and featuring the magazine's editorial staff, the series, called The Masthead With Marie Cla
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Seems to me the issue is whether the BT's and YT's become such an enabler to big media digital distribution that they start to lose their soul. Obviously that's subjective but one way to tell is whether or not the BT's/YT's start to forget about the littl
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The company will film, edit and package a minidocumentary 45 seconds to 2-plus minutes in length. The minimum price is $300. The company will also then place the ad on search engines and other Web properties for an additional $50 a month.
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While P&G sites captured only 3.3% of ComScore's U.S. web audience in October, that's more than double its industry-leading 1.3% share of U.S. ad spending last year and nine times its share of online ad spending, according to TNS Media Intelligence. The m
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Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need allow people to: * Download the content, in a usable format (videos in MPG, pictures in JPG etc.) * Allowing th
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Location-based advertising: Remember all the hub-bub about location-based services in 2000? Mobile phone users will merrily walk down the street as their mobile phone beckons them in to the nearest boutique or café with a well-timed ad.
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The elegance of contextually leveraging your social network of users to do deals where you take a piece of another’s business and provide a better user experience is a winning one. There is no stick in the spokes of motion to crash your ride.
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So I doubt, therefore, that social media is a good business investment for the long term. I think it will remain—indeed, I would argue that in order to be relevant it must remain—a fringe phenomenon.
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Sonderwerbeformen: Sendungssponsoring max. 7 Sekunden Preis: 12.500,00 Euro pro Woche Spot vor der Sendung max. 20 Sekunden Preis: 20.000,00 Euro pro Woche Branding der Sendung Preis: 14.000,00 Euro pro Woche Gerne beraten wir Sie in einem persönlichen G
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The problem is that MySpace's choice of business strategy threatens to divert this populist energy and trap its users in the old, familiar world of big-media commercialism.Tencourages members to define themselves and their relationships almost solely in t
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2006 spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Internet video advertising will be
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# Der Clip hat nach nur 4 Wochen 2.150.440 Viewer über ein professionelles Seeding und Weiterleitung per Email erreicht # Lediglich 190.007 davon haben sich den Clip selbst heruntergeladen (siehe Grafik), sind also über das sogenannte Seeding erreicht w
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ReviewMe avoids many of PayPerPost’s mistakes, in particular by requiring disclosure and not requiring that reviews be positive. I do think that leaving the method of disclosure up to the blogger falls short of what’s required to create a uniformly tr
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While none of the services listed promise to make you a movie millionaire overnight, the possibilities for monetizing your online video productions have multiplied in a very short space of time, and continue to do so. Using one, or indeed several, of the
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Broadband TV will take off, and advertisers will realize it is a much more cost effective way to get their message out. Snickers has created Instant Def, an online series that already has had one million views of its five episodes.
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Video ad spend in the U.S. will reach $775 million in 2007, growing 89 percent from $410 million in 2006, eMarketer predicts. Still, online video ad spend will constitute just 4.2 percent of total online ad spending in the U.S. However, that proportion is
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San Mateo startup Turn will unveil an interesting new advertising platform tomorrow at the Web 2.0 conference. It combines Cost Per Action bidding with a wide range of user, site and ad performance analytics. The company calls itself
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So, why should engagement matter to an advertiser? Well, as an advertiser I want to talk to an audience who’ll actually DO something. Yeah, I’m hoping to get a sale.
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The duo are now serving their videos at EepyBirdy Google Video with a Coke promo and hyperlink. Presumably they’ve cut a handsome deal with Coke (I’m guessing it approaches six figures since they made at least $50K on Revver from the first experiments
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One of the key reasons why Google’s existing relationships with SMBs will prove so critical to the future of video advertising has to do with user-generated content. The U.S. TV industry alone yields $60 billion in ad dollars every year, as a result of
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The site ranks third (see chart, right) in average minutes per visitor (64.3), right behind YouTube (66.7). Both trail long-form TV destination Veoh (247.1).
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Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
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The engagement myth is built on an insatiable desire to get consumers obsessed with our brands. That's because TV advertising ain't what it used to be. Often "engagement" is achieved through digital technology.
