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The U.K. market for online TV will be worth £181 million ($362 million) by 2011 -- but the growth of movie downloads is expected to be much slower. These are the findings of a survey by Screen Digest, which forecasts that music will continue to dominate
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# Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in. # There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation. # The form of
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KNOWHOW STUDIENDATENBANK In der Studiendatenbank stellt HORIZONT.NET regelmäßig die wichtigsten Markt- und Media-Studien vor. Eine kurze Zusammenfassung, angereichert mit Charts und den grundlegenden Fakten zur jeweiligen Untersuchung, bieten einen pro
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Notably, the report finds that a viable business will emerge in the US and W Europe for movie downloading, but warns that the Studios are following a fragmented path to digital distribution, with each major following a different strategy. This is likely t
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This is the fourth of Ofcom’s annual reports to focus on trends and developments in the UK’s communications market, with the aim of providing a context for decision-making by Ofcom, as well as by commercial and public sector organisations. The communi
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And this business is going to get bigger. iSuppli, a market research firm, projects that professionally produced video will will bring in nearly $5.9 billion in revenues in 2011, up from $423 million in 2006. At present 3- to 10-minute videos are popul
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U.S. video (not just user-generated) advertising reaching $4.1 billion, quoting a Screen Digest estimate that user-generated video will account for $956 million of that. On the other hand, eMarketer admits, JupiterResearch was more conservative last summe
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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Now, a majority of online Americans 12 to 64 are using online video once a week or more. In 2006 this number was 44 percent, and now it is 52 percent -- for a growth rate of 18 percent.
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The TV network market rose 6.2% in 2006, comparable to the 6.3% gains in 2003 and 2005, but significantly less than the growth in 2004, which had been driven by the Summer Olympics advertising. Multi-channel advertising will be the fastest-growing secto
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High quality multimedia distribution possiblevia broadband connection Intense competition among (alternative) infrastructure providers Broad access to contentBroad range of IPTV/Triple Play consumer offerings available at market Engagement in IPTV bus
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About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
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This year, eMarketer estimates that spending for online video advertising will reach $410 million, an 82.2% gain over last year's $225 million figure. In two more years, US marketers will spend over $1 billion, and only two years after that (in 2010), Int
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Our forecast shows service provider revenue growing from $3.6 billion in 2007 to $20.3 billion in 2011, Driving the market's successful growth in the past 6 months is fast growth in Europe, especially France, Belgium, Spain, Italy and Eastern Europe; in A
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Due to slower than anticipated rollout and take-up of IPTV in the US, eMarketer has revised its estimates down and now forecasts only 4.8 million IPTV subscribers in the US in 2011, up from 300,000 in 2006.
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Media Bureau Reports The following items are all Media Reports on the cable industry available for download from the Internet.
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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IPTV market to be worth US$12.2 billion worldwide by 2011 - Rapid growth will result in 36 million IPTV homes by 2011 - or around seven times more than the 2006 figure
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Revenue from legitimate online TV and film downloads worldwide will rise tenfold to $6.3 billion by 2012. The U.S. will account for 65% of this amount, according to a report published by Informa. Stateside sum will rise from $538 million in 2006 to $3.9 b
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New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Advertising will consistently outperform a la carte and subscription-ba
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The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will b
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"While the studios need the VOD/rental industry to support failed movies, we do not believe a greater emphasis on VOD/rental (vs. retail) is the answer to the industry's problems heading into 2007," he wrote. The analyst is predicting good fourth-quarter
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to a Parks Associates’ report. In 2007, approximately 85% of revenue will be from adverti
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services.
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Verdict Research said that while the legal digital downloading sector remains relatively modest at just 112 million pounds, the forecast is for spending to grow to nearly 500 million by 2011.
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an estimate of the online video ad market for 2009 - set in 2004: $657 million - see more. ad market for 2009 - set in 2005: $1.5 billion - ad market for 2010 - set in 2006: $2.3 billion - see more. market for 2010 - set in late 2006: $3 billion - see mo
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# Service providers are expected to generate significant IPTV service revenue between 2005 and 2009, with worldwide revenue increasing at a 169% five-year compound annual growth rate # The bulk of IPTV service revenue is being generated by providers in Eu
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PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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Video ad spend in the U.S. will reach $775 million in 2007, growing 89 percent from $410 million in 2006, eMarketer predicts. Still, online video ad spend will constitute just 4.2 percent of total online ad spending in the U.S. However, that proportion is
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The Iowa Electronic Markets are real-money futures markets in which contract payoffs depend on economic and political events such as elections. These markets are operated by faculty at the University of Iowa Tippie College of Business as part of our resea
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This supports our belief that media no longer enjoys the benefit of above average rate inflation, rather the opposite where increased competition & measurement is putting pressure on rates.
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Advertisers from smaller categories have been spending more than average on internet advertising, which is relatively cheap and can be targeted very effectively. first half 2005, 96% of all web revenue was generated by the internet’s top 50 sites, accor
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Die gesamten Online-Werbeumsätze belaufen sich demnach auf 1,65 Milliarden Euro. Mit einem Anteil von 7,6 Prozent an den gesamten Werbeumsätzen.klassische Online-Werbung (785 Mio) und Suchwortvermarktung (710 Mio).
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61% der Männer und 48% der Frauen kennen Weblogs; 32% der Befragten insgesamt lesen Weblogs;7% der Befragten betreiben ein Weblog (das ist der eigentliche Hit). 68% der 14-19-jährigen kennen das Weblog-Format
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Das Geschäft mit den Film-Downloads im Internet blüht: In Westeuropa sind die Umsätze von 10 Mio Euro in 2005 auf 690 Mio Euro in 2010 gesteigen. Deutschen 2010 rund 87 Mio Euro für das Downloaden und Streamen von Filmen ausgeben.
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This paper seeks to contribute to the public discussion and understanding of DRM in the media marketplace by systematically reviewing the types of factors that product reviewers, consumer advocates, and members of the public may want to consider when eval
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The Video on Demand (VoD) market is beginning to see rapid growth, achieving greater than 40% growth in 2005 over 2004. This expansion is propelled by the combination of growth across cable, IPTV and Broadband/Internet VoD.
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This exploratory study examines the impact of online piracy on the emergence of innovative, legitimate business models. P2P Dienste geben Marktübersicht, helfen neue Märkte zu entwickeln und haben insgesamt einen positiven Einfluss auf die Medien.
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The percentage of Internet-delivered video viewed on a portable device will go from just 3% today to 16% by 2011. Besonders Set-Top-Boxen mit Anschluss ans Internet und Mobile Geräte sowie Download-to-Own werden den Markt beleben. Premiuminhalte werden g
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assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.
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VoD nutzer sehen ca. 17 Filme pro jahr on demand. Sie kaufen aber nur um 1% weniger DVDs als nicht VOD nutzer. Aber sie leihen um 11% weniger Filme aus. Studios bevorzugen VoD statt Rentals.
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Der Markt für Online Videos (Shows ...) wird bis 2010 auf das 10fache wachsen und dann 130Mio haushalte erreichen. Es wird einen Zweikampf zwischen neuen Aggregatoren (Google, AOL) und den alten Networks;Pay-TV geben.
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IBM Studie zum Konsmentenverhalten und Umgang mit neuen Technologien und Angeboten. Von VOD bis hin zu Handy-TV oder Gaming werden viele breiche abgedeckt. Konzentration auf das Broadcasting.
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Podcast (Hauptsächlich aber Vodcasts) werden ein Publikum von 25 Mio in 2008 und 50 Mio in 2010 haben. Dadurch werden Werbegelder angezogen die $300 Mio in 2010 erreichen. Von diesen Millionen werden 75-80% in Vodcasts fließen.
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Eine Umfrage unter den großen Werbern in den USA hat ergeben, dass 20% des Budgets Online ausgegeben werden (15% 2005). Noch ist Display Advertising vor Search. 5% des onlinebudgets entfallen auf Video.
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Das erste Quartal 2006 hat einen Rekort erlös an Onlinewerbeeinnahmen von $3.9 Mrg generiert. Das sind 38% mehr als im 1. Quartal 2005 ($2.8 Mrd). Und 6% mehr als im 4. Quartal 2005 ( $3.6 Mrd)
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3,3 Mio IPTV Abonnenten 2006 und 16,7Mio 2010 laut Garnter allerdings muss sich IPTV der Konkurrenz von Free/Pay-TV erwehren. Gewinn steigt von 336Mio Euro auf lediglich 3Mrd Euro in 2010. Der IPTV Roll-out muss kommen.
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Accenture hat einen großen Bereich über IPTV. Es gibt einige Studie und Materialien, die sich damit beschäftigen, wie IPTV Angebota fugebaut werden können und erfolgreich arbeiten.
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Schlechte Angebot, die keinen Mehrwert bieten werden scheitern, führt zum reinen Preiskampf, IPTV ist für die Telcos ein neues Geschäft, me too ist schrott. Viel wert sollte auf Interface Design gelegt werden.Gewinne sind zu beginn nieder steigen/Kunde
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Der Internet Videomarkt wird von Momentan $200Mio auf $1,7 Mrd wachsen. Das größte Wachstumspotential versprechen Premiuminhalte. Ernste Probleme bereitet die mögliche Kannibailisierung; weitere Probleme ergeben sich aus der fehlenden Wohnzimmeranbindu
