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Notably, the report finds that a viable business will emerge in the US and W Europe for movie downloading, but warns that the Studios are following a fragmented path to digital distribution, with each major following a different strategy. This is likely t
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Still, putting these high growth rates into perspective, video will represent only 3.6% of the total online ad spend this year. Even by 2011, when video ads will be commonplace on the Web, less than 10% of the annually escalating spend will be devoted to
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U.S. video (not just user-generated) advertising reaching $4.1 billion, quoting a Screen Digest estimate that user-generated video will account for $956 million of that. On the other hand, eMarketer admits, JupiterResearch was more conservative last summe
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U.S. spending on online DVD rental services is expected to increase by 68% between 2007 and 2011, to $3.2 billion, or about 37.5% of the total video rental market, according to a report from market research firm Adams Media Research.
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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Our forecast shows service provider revenue growing from $3.6 billion in 2007 to $20.3 billion in 2011, Driving the market's successful growth in the past 6 months is fast growth in Europe, especially France, Belgium, Spain, Italy and Eastern Europe; in A
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Global broadband subscribers will grow to 622.7 million by 2011, more than double the 270.4 million in 2006. Broadband equipment factory revenue is set to rise to $15.1 billion by 2011, expanding at a Compound Annual Growth Rate of 6.2%, up from $11.2 bi
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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IPTV market to be worth US$12.2 billion worldwide by 2011 - Rapid growth will result in 36 million IPTV homes by 2011 - or around seven times more than the 2006 figure
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New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Advertising will consistently outperform a la carte and subscription-ba
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A number of solutions are available; according to a new study from ABI Research, the total revenue from this market is expected to exceed $24 billion in 2012 and will amount to $80 billion in total investment from 2007 through 2012.
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Much as I dislike adding to the current hype around Google, I must say that Google is the company best-positioned for success in a broadband video world. Google recovered from its misguided launch of Google Video following CES in January '06 with signs th
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"While the studios need the VOD/rental industry to support failed movies, we do not believe a greater emphasis on VOD/rental (vs. retail) is the answer to the industry's problems heading into 2007," he wrote. The analyst is predicting good fourth-quarter
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while video download sales made through Apple's iTunes store and other sources will total just $298 million this year, by the end of 2007 the market will grow to $1.5 billion. By 2010, global revenue from online video sales, rentals and subscriptions will
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„Fernsehwerbung ist - im Verhältnis zur Mediennutzung - bei weitem überzogen“, ist der Berater überzeugt. Der gesamte Online-Werbemarkt werde sich in den kommenden beiden Jahren in Deutschland auf 2,8 Milliarden Euro erhöhen. Dazu kämen 1,7 Milli
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to a Parks Associates’ report. In 2007, approximately 85% of revenue will be from adverti
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services.
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Verdict Research said that while the legal digital downloading sector remains relatively modest at just 112 million pounds, the forecast is for spending to grow to nearly 500 million by 2011.
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ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, star
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Local TV licenses used to be money machines; now they’re shrinking. Viewership for networks of those stations continues to fall year after year, of course. The barrier to entry to making and now distributing TV is gone.
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Merrill Lynch currently expects US online ad spending in the fourth quarter to be 30% more than it was in Q4 2005, up from its estimate of 27%. For the year, Merrill is projecting 23.3% growth in online ad spending — up slightly from its previous projec
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a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
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as online video becomes more popular, the advertising dollars are going to shift to this nascent medium. Those dollars will qualify as Internet advertising, of course. he is conveniently overlooking the fact that the sequential growth in advertising was e
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PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
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The question for local stations is pretty simple. Do you have the technology in place to receive these shifting ad dollars? If not — and even though the survey said advertisers think broadcasters are best equipped to handle these online dollars — you
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ad revenue from online video will reach $775 million next year--an upward revision from its previous estimate of $640 million. By 2010, online video ad spending will soar to $2.9 billion--or 11.5% of all dollars going to online ads, according to a new rep
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This time there will be no pretense of complementarity: Internet TV will eat directly into TV, cable and operator-run VOD. Net neutrality will be even hotter than today.
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Video ad spend in the U.S. will reach $775 million in 2007, growing 89 percent from $410 million in 2006, eMarketer predicts. Still, online video ad spend will constitute just 4.2 percent of total online ad spending in the U.S. However, that proportion is
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Spending on Internet video advertising is set to explode next year, growing nearly 90% to $775 million, according to an eMarketer study released Nov. 6. By 2010, online video ads will bring in $2.9 billion, making up 11.5% of the online advertising market
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They think they can maintain (or grow) their monopoly-supported margins and cash flow. They can’t. News operations will have to be smaller. That doesn’t mean they have to be unprofitable. But bloat is out.
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U.S. marketers are expected to spend $350 million in 2006, an increase of 25% over previous estimates. Estimates for 2010 are also up 16 percent to $2.2 billion, with social network ad spending projected to account for 8.5% of the U.S. ad market by 2010
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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the biggest danger for any social media venture today, whether they be at the startup stage or even for those that already have a lot of traction, is to try to be all things to all people.
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Despite massive innovation on the content side (what used to be called “editorial”) — blogs, MySpace, YouTube, Flickr, Digg, search — there’s only been one real innovation on the old “business” side — pay-per-click text ads.
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A whopping 63.6% of all US Internet users in August 2006 streamed some video online, equating to 110 million people, according to comScore. Interestingly, as far as unique streamers to video properties go, Yahoo! tops the field at nearly 39.9 million uniq
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Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in
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The Iowa Electronic Markets are real-money futures markets in which contract payoffs depend on economic and political events such as elections. These markets are operated by faculty at the University of Iowa Tippie College of Business as part of our resea
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By dwelling on the programming, these observers run the risk of reducing the bigger story to a broadcasting insider case, and that deflects attention from the industry as a whole and advertiser discontent.
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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This supports our belief that media no longer enjoys the benefit of above average rate inflation, rather the opposite where increased competition & measurement is putting pressure on rates.
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It predicts video ad spending will grow by 71 percent this year to $225M and to $640M by 2007. By 2010, video is forecast to make up 8 percent of the total online ad market.
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Advertisers from smaller categories have been spending more than average on internet advertising, which is relatively cheap and can be targeted very effectively. first half 2005, 96% of all web revenue was generated by the internet’s top 50 sites, accor
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It forecast that Internet ad expenditure would grow 84 percent between 2005 and 2008 to $34.2 billion, an upgrade from the 76 percent it predicted three months ago.
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User-Generated Content-Webseiten (UGC) auch in Zukunft immer größerer Beliebtheit. Bis 2010 werden die Downloads von selbst erstellten Internet-Inhalten auf Seiten wie YouTube und MySpace die 65 Mrd.-Grenze überschreiten.
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In-Stat estimates that by 2010, user-generated video sites will lure 65 billion views, up from 17 billion this year. Their ad-related revenues, meanwhile, will grow 10 times, from $80.6 million this year to $852 million in 2010,
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Global spending via online and wireless channels reached $19 billion in 2005 and will increase to $67 billion by 2010. Internet advertising globally will grow to $51.6 billion at an 18.1% CAGR and Internet access revenues will increase to $214 billion at
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Das Geschäft mit den Film-Downloads im Internet blüht: In Westeuropa sind die Umsätze von 10 Mio Euro in 2005 auf 690 Mio Euro in 2010 gesteigen. Deutschen 2010 rund 87 Mio Euro für das Downloaden und Streamen von Filmen ausgeben.
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but it only works if companies continue to play by the existing rules. The marketability of MySpace may be the reason everyone’s talking now, but the marketability of MySpace may also be the reason people abandon it.
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T it is about the new economic possibilities markets, networks, and communities are creating. here, it's value creation that's the hard part. When it comes to 2.0, business models happen - they're the products of deep, consistent experimentation.
