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A) if you can dramatically lower the cost of production and distribution, you can offer far more variety. B) given more variety and the tools to easily organize it for individual taste, people will increasingly revel in their differences, rather than sett
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de-portalization represents a change in the relative weight of portals in a traffic sense, and the emergence of what I call the “foothills” as a major source of traffic. This will affect money flows. Portals will remain both large and will continue to
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Those who complain about the lack of monetary payment are under the same delusion as Carr, that benefits like attention are somehow separate from the cash-based economy. Just because some of the direct benefits are not in cash, doesn't mean that one side
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What happens when things get (nearly) free?" His answer is that you waste them, be they transistors or megabytes of bandwidth capacity. You use them profligately, extravagantly, irresponsibly. You shift out of conservation mode and get into exploitation m
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The result of unbundling, disaggregation, the loss of pipe control (to use Andy Kessler’s construct) — i.e. the inability to force people to consume content they don’t want — is that content businesses don’t scale anymore.But all those MySpace p
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long tail businesses disproportionately benefit the aggregator. While they create new opportunities for content providers "down the tail" who might not otherwise have been noticed, they create even greater collective benefits for the Amazon, the Google, t
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Economy of Abundance -- don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Econ
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In a world of not only plenty but the eventual time-shifting – everything will be time-shifted – you’ll be the editor and the master of your own stuff. The single channel, general entertainment approach [isn’t valuable].
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What changes — and this is the missing piece — is that in a long tail market hits can more easily emerge from the long tail through the power of network effects, or what Umair calls the “Snowball Effect.”
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The deal would be that when a critical mass of willing participants indicate that they would attend a showing of a particular film at a particular theater for the full ticket price, the theater would list available dates and time slots, and the participan
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Interessante Überlegeungen, wie viel Konkurrenz und die vielen Nachahmer den Erfolg sowie die Exits der VCs beeinflussen. Je mehr Nachahmer desto steiler wird die Kurve, der Gewinner bekommt mehr die 2-Ende weniger.
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Der Longtail erklärt nicht die Auswirkungen auf die Medienbranche. Es könnte sich so verhalten dass es in Zukunft entweder Kundenbindung oder Infrastruktur Geschäfte gibt. Medien als Marken, die Zuschauer anziehen nicht mehr Produzenten.
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Viele Beispiele dafür, dass es den Hits schlechter geht, TV, Networks, Kino, Radio, Musik. Das Internet bevorzugt keine Hits jeder kann gleich gut senden und empfangen. Die Distribution verlangert sich auf Nieschen und kleine Märkte.
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Eine Anleitung um Produkte und Services auch bei keinen oder minimalen Kosten für den Benutzer kostendeckend anzubieten. Die Ökonomie muss nicht immer nach oben Skalieren sondern kann auch effizient nach untern skalieren.
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Nicht User Generated Content wird gewinnen sondern die Großen (unendliche Auswertung der Archive+ HDTV Content) und die mittleren Unternehmen (Qualitativ hochwertiger Content für Nieschen). Außerdem die Aggregatoren.
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Gibt es den Longtail wirklich?
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Neue Erkenntnisse im Filmbusiness, das Ende der Blockbusters kommt der Long Tail?
