YouTube has reached a revenue-sharing deal with Hearst-Argyle Television whereby local TV stations will be paid when users of the video-sharing site watch their programming. YouTube, a unit of Google, and Hearst-Argyle said in a statement Sunday that the
It will be interesting to see if other TV stations follow KZSW's lead. If they do, it will be interesting to see whether YouTube will treat these stations the same as they've been treating individual users, or if they'll start to charge them for the huge
ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, star
Local TV licenses used to be money machines; now they’re shrinking. Viewership for networks of those stations continues to fall year after year, of course. The barrier to entry to making and now distributing TV is gone.
TV extended online. While those are certainly important components, they shouldn’t limit new ideas. You should ask yourself, what does the user (not viewer) want and need? What online opportunities are available in your market in local news, information
Yahoo today will begin offering news clips from 16 local CBS television stations post 10 to 20 local news videos a day from each of the CBS-owned TV stations. Yahoo and CBS will split revenue from pre-roll advertising and banners that accompany the news c
