Microsoft announces that it has built a world-class video ad serving solution for the Associated Press Online Video Network using MSN Video and Atlas AdManager. AP media-member and customer Web sites will now have the capabilities to sell and deliver loca
Videoagency, a new European venture, has launched the first online hotel video portal called Trivop.com. For the first time ever, Trivop.com allows consumers to start their hotel search by watching hotel videos -a vital tool that allows them to make an e
This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising
Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
TVB commissioned Borrell Associates to survey and dimensionalize the local web site revenue opportunity for broadcasters. The 2007 report, the second annual effort, includes an in-depth look at projected web site revenue growth as well as media segments c
Local TV's online revenue was up 41% in 2006 to $399 million, according to the Television Bureau of Advertising, with that figure expected to jump to $618 million by the end of 2007. The second annual survey of broadcasters' Web efforts by TVB, which t
So back to pre-rolls and content producers. If it is going to be tough sledding for producers to generate any meaningful revenue from online distribution companies like Blip, Brightcove, Revver, or similar models, perhaps TurnHere might leverage this tale
The company will film, edit and package a minidocumentary 45 seconds to 2-plus minutes in length. The minimum price is $300. The company will also then place the ad on search engines and other Web properties for an additional $50 a month.
ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, star
In short, newspapers get access to technology, traffic and advertising — all things they need. The partnership gives Yahoo! relationships, content and potential distribution it doesn’t have locally — and local sales channel partners.
The question for local stations is pretty simple. Do you have the technology in place to receive these shifting ad dollars? If not — and even though the survey said advertisers think broadcasters are best equipped to handle these online dollars — you
Newspapers and TV stations are also driving the growth of online video ads at the local level. Web video ads are expected to become a trackable category next year as they surpass more than $100 million.
