Microsoft announces that it has built a world-class video ad serving solution for the Associated Press Online Video Network using MSN Video and Atlas AdManager. AP media-member and customer Web sites will now have the capabilities to sell and deliver loca
This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising
Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
The company will film, edit and package a minidocumentary 45 seconds to 2-plus minutes in length. The minimum price is $300. The company will also then place the ad on search engines and other Web properties for an additional $50 a month.
Newspapers and TV stations are also driving the growth of online video ads at the local level. Web video ads are expected to become a trackable category next year as they surpass more than $100 million.
