In short, newspapers get access to technology, traffic and advertising — all things they need. The partnership gives Yahoo! relationships, content and potential distribution it doesn’t have locally — and local sales channel partners.
Yahoo today will begin offering news clips from 16 local CBS television stations post 10 to 20 local news videos a day from each of the CBS-owned TV stations. Yahoo and CBS will split revenue from pre-roll advertising and banners that accompany the news c
