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Wie sich Verlage im Zeitalter der Digitalisierung aufstellen müssen beschreibt die akutelle Deloitte-Studie „Herausforderung Media 3.0“. Die Befragung von 40 Entscheidungsträgern führender Verlagshäuser ergab, dass nahezu jeder Verlag über eine d
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Internet advertising, including search, display, and rich media units, is projected to grow from $16.9 billion in 2006 to $31.3 billion in 2011. Growth will occur at a compound annual growth rate of 13.5 percent. At this pace, the report states the growth
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I would argue that it’s harvesting the value from massively scaled, complex human activity, i.e. millions of websites linking to each other and hundreds of thousands of advertisers bidding on key word and experimenting with ad creative, clickthrough rat
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The notion that in an Attention Economy, a user's information is up for grabs and can be bought and sold is misinformed. Instead, the user chooses what services he/she wants to receive, in exchange for their attention information
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“OK,” says the executive. “Now, let’s get crazy. Everyone is talking about how those streams on the Internet are worth way more than on network. Let’s say they are getting an even bigger $40 CPM.” At that level, he says, this gives some major
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“A video has to grab you by the neck in about five seconds — otherwise people lose interest,” Mr. Czerniak said. “The maximum length is about 90 seconds.” An acrobatics demonstration in which Joe Eigo, a Canadian martial-arts expert, executes fl
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Which means, I think, that while MySpace is making more money every quarter, it's actually getting worse at monetising the traffic it generates. Or to put it another way, its yields are declining. I've examined this trend before - that online ad revenue
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Today the absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter. With this change in the revenue mix and the higher margins from our online busin
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The study anticipates revenue growth related to online content will amount to $10.7 billion (8.3 billion Euros). This estimate represents a 400 percent leap from where the continent stands today. The study, entitled “Interactive Content and Convergence:
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Revenue from legitimate online TV and film downloads worldwide will rise tenfold to $6.3 billion by 2012. The U.S. will account for 65% of this amount, according to a report published by Informa. Stateside sum will rise from $538 million in 2006 to $3.9 b
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Ask a Ninja1, have struck gold with a Federated Media payday2, which includes a $300,000 upfront payment along with 60 percent of ad revenue, according to our sources.Nichols was happy to disclose that he and Sarine relied on the “business expertise”
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Ebenso wie es die GEZ auch tut. Es wäre nicht mal ein Paradigmenwechsel, wenn die User als Masse für ihren Musikkonsum bezahlen. Schliesslich zahlt man ja auch für CD und DVD Rohlinge. Eine Urheberrechtsabgabe auf DSL-Anschlüsse (2005 waren es ca. 10
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Both companies serve up over 100 million total widgets, and create more than 100k new widgets, every single DAY. Thats a lot of adoption. Users of social networks don’t decide who to create a slideshow with by issuing an RFP, or by doing an exhaustive f
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de-portalization represents a change in the relative weight of portals in a traffic sense, and the emergence of what I call the “foothills” as a major source of traffic. This will affect money flows. Portals will remain both large and will continue to
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They all know that ad buyers are never going to deal with individual websites to buy video ads. They aren't going to put themselves in a position where they have to deliver and audit video files across hundreds of sites. Thats why Google and Yahoo and the
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Venture capital still plays an important role in financing web entrepreneurs. But the need for capital comes later in the company formation process. And that is a very good thing for everyone involved. Because VCs can scale their capital (ie risk) exposu
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Those who complain about the lack of monetary payment are under the same delusion as Carr, that benefits like attention are somehow separate from the cash-based economy. Just because some of the direct benefits are not in cash, doesn't mean that one side
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That's impressions doubling, revenues rising 30%. Yields have been deflating, caused mainly, I think, by the fact that impression increases have been driven by webmail and social networks (MediaPlannerBuyer) with considerable unsold inventory and (therefo
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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In the wake of these opposing forces of consolidation and diversification, content producers need to think carefully about how they are going to position themselves for profitability moving forward.Keep the focus on content, not distributionKeep the focus
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inDplay helps you quickly find programs and rights availability, saving you time and money with our online rights acquisition and contract management system. Whether you are an independent filmmaker, a rights owner, or a distributor with thousands of titl
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While P&G sites captured only 3.3% of ComScore's U.S. web audience in October, that's more than double its industry-leading 1.3% share of U.S. ad spending last year and nine times its share of online ad spending, according to TNS Media Intelligence. The m
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We determine features associated with high levels of gifting and suggest changes to the protocol and to the design of associated BitTorrent Web sites to promote it. We then extend our conclusions and suggestions to gifting technologies in general.
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a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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And as large firms try to go small, they are encountering a new crop of competitors who are happy to bankroll start-ups on the cheap and are fueling the current Internet boom. They include a large pool of angel investors and a number of small venture fund
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Hollywood's options: Buy a site; allow fans to remix your content; produce shorter films and do it quickly.
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Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006. The 2006 third quarter revenues represent a 33 percent increase over $3.1 billion in Q3 2005 and a 2 percent increase over the Q2 2006 total of ne
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Very low-priced downloadable digital content (including the likes of ring tones and iTunes), assisted by easy-to-use payment systems (from the likes of mobile operators and PayPal), is generating billions in revenue.
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Both MySpace and Facebook lost visitors in September, according to Nielsen/NetRatings, a Web-tracking service. The number of unique U.S. visitors at MySpace fell 4% to 47.2 million from 49.2 million in August, and the number of visitors to Facebook fell 1
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Web2.0: Auch bei der zweite Welle Internet haben die Amerikaner die Nase vorn. Doch die Deutschen holen auf.
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NetResult finds the damaging infringements and deals with the misuse of your content online. The NetResult 3 Step Process provides a highly successful and cost-effective service to monitor and enforce your commercial rights online.
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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One of the key reasons why Google’s existing relationships with SMBs will prove so critical to the future of video advertising has to do with user-generated content. The U.S. TV industry alone yields $60 billion in ad dollars every year, as a result of
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Google's US ad revenue growth rate in 2006 will soar almost 65% over last year's. Yahoo! still shows a respectable 17.5% growth rate, an increase that would satisfy most companies. But not one competing against Google.
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don't like the model.
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Ein Schwerpunkt der Arbeit ist das Verhältnis zwischen der Etablierung neuer Medientechnologien und der Anpassung von Geschäftsmodellen an diese Entwicklungen.
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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Many media companies, recognising the potential of the internet to disrupt their traditional businesses, have made, or are considering making, acquisitions to boost their web activities.
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Analysts expect NBC’s digital initiatives to generate $1bn in revenues by 2009, up from $200m this year, and to generate margins of 35 to 40 per cent.
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Wir sind in einem Übergangstadium vom Zentralisierten zum Rand. Momentan gewinnen die Zentralisierten die den Rand füttern und unterstützen. Irgendwann ist jedoch alles am Rand, denn dort wird der Wert geschaffen.
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As Paul noted, we have a bubble in company creation - there are far too many companies with very similar models and market niches. Das Problem ist das die Unternehmen geringe Burnraten haben und deshalb nicht so schnell kaputt gehen.
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Eine Seite die Publishern und Werbern helfen will Geld mit Videos im Internetn zu verdienen. Mitgliedern wird für eine feste monatliche Gebühr die distribution der Videos zugesichert und zugang zu Informationen und Anelitungen ermöglicht.
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Socialfreeloaders: In einer Gruppe von 100 generiert 1 einen Artikel 10 kommentieren der rest profitiert. Ähnliche Phänomene auch bei wikipedia, youtube, digg, yahoo groups uws.
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Internet Display Advertising wuchs im 1. Quartal um 46.4% mehr als alle anderen Kategorien und das obwohl dabei Suchwerbung usw. ausgenommen ist. Insgesamt gab es einen Moderaten zuwachs von 5,6%. What makes that figure all the more incredible is that Mon
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Portät einiger Revue Sharing Seiten im Internet. Die Seiten wollen sich differenzieren und User anlocken im härteren Konkurrenzkampf. Dabei gibt es eine vielzahl von Programmen, die dies ermöglichen, was auswirkungen auf die Produzenten hat.
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Analyse der Geschäftsmodelle der meisten Web2.0 Bubble Unternehmen. Prinzipiell sind sie schwer zu unterscheiden lösen keine Probelme sondern sind allein für Features zu haben. Außerdem ist die Strategie nur gekauft zu werden.
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Die Studios nutzen nun Viralmarketing um DVDs zu promotne, das trifft genau das Zielpublikum. Hauptsächlich über Trailer bei YouTube aber zum Teil auch schon durch remixe oder Contest werden die Fans und Käufer mit einbezogen.
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Filme werden noch für die nächsten fünf Jahre Hauptsächlich über DVDs abgespielt werden. Der portable Markt ist sehr begrenzt (iPod) und Apple erwartet eine menge Konkurrenz von VOD (Comcas), DVD, Netflix, Cinemanox und Movielink
