The company’s “TVTop” platform is a mixture of online apps (virtual desktop of sorts) with a library of information, media, game, commerce and advertising widgets..essentially meant to interact with a show on TV, in this instance with sports games.
The BBC has commissioned Endemol to create an ambitious interactive online show that aims to tap the youth audience that is increasingly turning away from TV.Ashley Highfield, the BBC's director of future media and technology, described the show, to be ca
