Amel and others told us that the report was actually a downgrade on their forecast from last year. Whereas at the time they saw digital movie sales bringing in $2.5 billion to $3 billion by 2010 (unfortunately they could not produce a digital copy of last
), box office revenues could theoretically be 60-70% larger than they are today. In practice, there are other economic barriers to giving all 13,000 films their day on the screen, such as the cost of marketing, the theaters and the screens themselves. Bu
