The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six month
For the third consecutive year, revenues post record results—Total revenues for the 2006 fourth quarter ($4.8 billion) increased 14 percent from the 2006 third-quarter total of $4.2 billion, and 33 percent from the 2005 fourth-quarter total of $3.6 bi
Die Studie der IAB und PWC zeigt eine Steigerung des Werbeumsatzes 2005 um 30% gegenüber 2004. Suchmaschinen Werbung machen 41% der $12,5 Mrd aus, Display Werbung 21%. Die Werbung richtet sich hauptsächlich an den Konsumenten.
