The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent inc
For the third consecutive year, revenues post record results—Total revenues for the 2006 fourth quarter ($4.8 billion) increased 14 percent from the 2006 third-quarter total of $4.2 billion, and 33 percent from the 2005 fourth-quarter total of $3.6 bi
Die Studie der IAB und PWC zeigt eine Steigerung des Werbeumsatzes 2005 um 30% gegenüber 2004. Suchmaschinen Werbung machen 41% der $12,5 Mrd aus, Display Werbung 21%. Die Werbung richtet sich hauptsächlich an den Konsumenten.
