The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six month
About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
The UK accounted for the largest share of European online ad spending, at 39% of the total. Germany accounted for 22%, France for 15% and the Netherlands for 7%. Alain Heureux of IAB Europe said, "These figures demonstrate without any doubt the signif
Merrill Lynch currently expects US online ad spending in the fourth quarter to be 30% more than it was in Q4 2005, up from its estimate of 27%. For the year, Merrill is projecting 23.3% growth in online ad spending — up slightly from its previous projec
a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
