The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six month
About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
The UK accounted for the largest share of European online ad spending, at 39% of the total. Germany accounted for 22%, France for 15% and the Netherlands for 7%. Alain Heureux of IAB Europe said, "These figures demonstrate without any doubt the signif
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent inc
For the third consecutive year, revenues post record results—Total revenues for the 2006 fourth quarter ($4.8 billion) increased 14 percent from the 2006 third-quarter total of $4.2 billion, and 33 percent from the 2005 fourth-quarter total of $3.6 bi
Merrill Lynch currently expects US online ad spending in the fourth quarter to be 30% more than it was in Q4 2005, up from its estimate of 27%. For the year, Merrill is projecting 23.3% growth in online ad spending — up slightly from its previous projec
What types of online video ads are out there now? The two main kinds are so-called in-stream ads and in-banner ads. With in-banner ads, the video either starts playing when a Web surfer arrives at the page (which is called host-initiated), or when the sur
a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
Die IAB hat nun die Finalen richtlinien für Breitband Video Werbung verabschiedet. Sie sehen vor, dass Werbung erst gezählt wird wenn sie auch erscheint (kein Buffer). Als Videowerbung zählen Clips die Vor- In- und Nach einem best Content laufen.
Die Studie der IAB und PWC zeigt eine Steigerung des Werbeumsatzes 2005 um 30% gegenüber 2004. Suchmaschinen Werbung machen 41% der $12,5 Mrd aus, Display Werbung 21%. Die Werbung richtet sich hauptsächlich an den Konsumenten.
Die komplette Richtlinie der IAB als PDF für Breitband Video Werbung. Es wird die Messtechnik besprochen und Empfelungen für die Abrechnung und das Messen der Werbung ausgresprochen.
Richtlinien für Broadband Video Werbung auf Webseiten.
