But this time, A-B will do more testing of content with consumers before it greenlights any productions, Ponturo said. "We do that on commercials now. We don't go into production until we really have a very strong feeling that the idea can play out well t
My Damn Channel is an entertainment studio and new media platform created to empower artists to co-produce, distribute and monetize original, episodic video content. Programming is created by artists for the My Damn Channel site and for syndication on tod
Obviously the way I'm exposed to media has changed. So now consider a third wave which has a lower amplitude on average but also a super-fast frequency. Sixty million videos uploaded to YouTube every single day. Some of those reach thirty, forty million v
At the end of the day, what we’re talking about is the emergence of a new medium with its own art form. And whether Hollywood will remain at the epicenter of future cultural production is the big question. For the first time, Hollywood should be conce
Long Tail markets emerge when the cost of production and distribution fall dramatically. Digital production and distribution did that for music five years ago and they're doing it for amateur video now, thanks to camcorders and YouTube. But what about cl
Regardless of these Web auteur’s ultimate intentions, major media companies seem to believe that now is the perfect time to mine the space to find new talent. Last week, Yahoo launched Yahoo Talent Show, a contest that promises to reward the winner with
through hundreds of thousands of iterations, until it had worked out a formula that did the best possible job of predicting the financial success of every one of the movies in its database.
The production giant is launching Studio 2.0, a venture charged with creating shortform, live-action and animated content for wireless and broadband devices.
Interessante Gedanken dazu warum Filme immer länger werden. Es liegt Größtenteils an den Regisseuren, die sehr viele Rechte bekommen, weil sie so erfolgreich waren und deshalb ihren Willen durchsetzen.
Ein Überblick des aktuellen Stands der digitalen Filmproduktion. Neue digitale Kameras sorgen dafür, dass der traditionelle Film immer mehr abgelöst wird.Vor allem wegen der größeren Flexibilität und den Einsparungen bei kleinen Filmen.
Die Studios haben traditionell wenig interesse an Innovationen. Mittlerweile verdienen sie $4Mrd aus DVD verkäufen von Serien. Mobisodes werden für 3fachen Produktionskosten verkauft. Kleinere Projekte haben ein großes Potential und bringen viel Gewinn
