HBO is launching a subscription video-on-demand service in the U.K., the first time it will be available as a stand-alone branded destination in Blighty.Rolling out this spring, service will be carried by competing British digital platforms Virgin Media,
But HBO says it is exploring plans to distribute its programming online—so long as those plans don’t jeopardize its subscription-based business model or its licensing agreements with cable operators, which account for 80% of HBO’s revenue.
