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AdSense isn't just for ads anymore; it's also a place to get video content for your site -- and earn extra revenue at the same time. We're excited about the launch of video units -- a new way to enrich your site with quality, relevant video content in an
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I would argue that it’s harvesting the value from massively scaled, complex human activity, i.e. millions of websites linking to each other and hundreds of thousands of advertisers bidding on key word and experimenting with ad creative, clickthrough rat
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An analyst report last week from Bear Stearns & Co. showed that YouTube had revenue of $15 million in 2006, which means Google paid more than 100 times the video site's annual intake. But no one's ready to panic.
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Google needs television network content to feed its YouTubers the clip-culture snacks they want, more than television networks need YouTube for “free” promos. Google’s days of “ignoring conventional wisdom in designing its business” are numbe
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If there isn't a mutually satisfactory agreement, the path ahead for YouTube is unending lawsuits, while the studios seem to be preparing to launch their own video portal, which would be a disaster, too. A video portal of and by the studios will be about
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Chad Hurley received 694,087 Google shares and another 41,232 shares in a trust. Based on Google’ market price of $470.01, that values Hurley’s stake at $345.6 million. -- Co-founder Steve Chen received 625,366 Google shares and another 68,721 in a t
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The shares of our Class A common stock that may be offered by each selling stockholder using this prospectus represent shares of our Class A common stock that we issued to such selling stockholder in connection with our acquisition of YouTube, Inc. We w
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But, they also bought a way to capitalize on the very real video sharing, social networking, community of interest trend that is truly just beginning. Can YouTube survive and prosper without bootleg content? It is certainly going to be a struggle. If the
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Google search results already include links to content that's hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the v
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Those who complain about the lack of monetary payment are under the same delusion as Carr, that benefits like attention are somehow separate from the cash-based economy. Just because some of the direct benefits are not in cash, doesn't mean that one side
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Google needs no help with penetration of Ad Sense, though it needs help with display / banner ads. When we ran the numbers on “How Much Can Google Generate on YouTube with Ad Sense,” the numbers were low.
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long tail businesses disproportionately benefit the aggregator. While they create new opportunities for content providers "down the tail" who might not otherwise have been noticed, they create even greater collective benefits for the Amazon, the Google, t
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When I realized this, I should have known, because I've been saying for almost a year that Web 2.0 is nothing more than an aftermarket for Google. Startups slicing little bits of Google's P/E ratio, acting as sales reps for Google ads, and getting great m
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Don't sue us over copyrights. Take this (substantial) payment, and trust us to figure out how we'll all make serious money once we get advertising and revenue sharing worked out. no publicly traded media company is in a position to dismiss, $100 million.
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is certainly true that Google’s ambition is to become the largest, most omnipresent ad agency, or communications clearinghouse, or marketing well, market out there, ever. After all, Cisco makes some $18B in revenues but is worth as much as Google, who m
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That's the take at least from conversations with some of YouTube's more popular posters who feel increasingly disenfranchised with each new major corporate alliance the site enters into - with some of them even considering going so far as to post videos e
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TV and radio audiences have been declining in the U.S. Movie ticket sales peaked in 2002, and magazine and newspaper circulations have been trending lower for half a decade, with revenue and earnings growth stagnating.
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12.5 percent of the equity issued and issuable is subject to escrow for one year to secure certain indemnification obligations. Based on the $1.5 billion amount, that should be about $187.5 million.
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Google has begun sharing advertising revenue with the makers of a popular video clip in a groundbreaking deal that could drive up the costs of competing in the fledgling video-sharing sector.
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Google is frantically making payouts of “tens of millions of dollars” to the content companies. One unnamed film and TV company is receiving $100 million to license its content over a two-year period, according to the report.
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Armed with this kitty of money Youtube approached the media companies with an open checkbook to buy peace. The media companies smelled a transaction when Youtube radically changed their initial 'revenue sharing' offer to one laden with cash.
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What’s clear is that content creators are no longer in control of the content business. That doesn’t mean content creators can’t make money — it just means that an increasing portion of every dollar they make will go to Google.
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According to video blogger ZeFrank, Google's "check out" application has advised him that he will not be able to use its service in continuing the creative advertising concept I told you about on Wednesday
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One of the key reasons why Google’s existing relationships with SMBs will prove so critical to the future of video advertising has to do with user-generated content. The U.S. TV industry alone yields $60 billion in ad dollars every year, as a result of
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Google's US ad revenue growth rate in 2006 will soar almost 65% over last year's. Yahoo! still shows a respectable 17.5% growth rate, an increase that would satisfy most companies. But not one competing against Google.
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The main point of potential conflict is the millions of YouTube videos that are embedded on the profiles of MySpace users. The revenue-sharing question for MySpace and YouTube is really tough, but it has to be resolved
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I’m not against commercialization, but I have noticed YouTube becoming much more noisy over recent weeks. What’s changed is that the video site has become a major attractor of eyeballs, and eyeballs equal attention, fame and money.
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but the truth is that, across 20 major deals, those 3 stand out as the exception and not the rule. It appears that, on average, deals are generally below $50 million and, in most cases, lower than $10 million.
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Ahh, so that’s what Google is getting with its $1.6 billion. It is building a moat around its advertising sales force and saying “you can’t get your hands on our advertisers.”
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Web 2.0 works great as an ideology, but maybe not so great as the basis for a media economy. Less control = less profit.Why did Google buy YouTube? Because they have to own it to control it, and they need to control it in order to monetize it.
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Sequoia Capital Their 30% investment in YouTube for $11.5M has turned into $500M in less than two years – a 43x multiple, or more if the GOOG stock gets a pop over the next 30 day
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Google has to amplify (and protect) it's key revenue stream - ppc. Video ppc is a higher value domain, and a hugely untapped one. Google wants assets at the edges of the value chain which can exert market power against 1.0 publishers - just like it's doin
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openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands.but the truth is that nobody has demonstrated yet how to maximize prof
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Wir sind in einem Übergangstadium vom Zentralisierten zum Rand. Momentan gewinnen die Zentralisierten die den Rand füttern und unterstützen. Irgendwann ist jedoch alles am Rand, denn dort wird der Wert geschaffen.
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Die $900 Mio Garantie bezieht sich auf Werbeeinnahmen. Googles AdSense wird exklusiv auf den MySpace und anderen FIM Seiten eingesetzt, GEnauso wie die Suchtechnologie. Außerdem hat Google ein Vorkaufsrecht für alle Display ADs.
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Fox geht eine strategische Partnerschaft mit Google ein. Dafür erhält FIM eine Garantie von $900 Mio, 2/3 der Einkaufskosten aller darin aufgeführten UNternehmen. Dafür geht aller Suchtraffic zu Google.
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Einache Erklärung was Click Fraud ist und wie es funktioniert. Das generelle Problem ist wie stelle ich sicher, dass auch wirklich jemand am Computer sitzt oder noch wichtiger wie sichere ich Informationen vom Computer zur person.
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Warterborne, der erste Independent Spielfilm auf Goole wurde bereits in den ersten 2 Wochen 25000 gegen Bezahlung mal herunter geladen. Die Filmemeacher haben mehr durch Google verdient als mit einem 6 Stelligen Distributionsdeal.15000 vorbestellte DVDs.
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Startet mit 5000 Titeln. Setzt auf den Longtail. Jeder darf verkaufen. Rechtliche Probleme, keine Kompatibilität zwischen den Geräten. 30% an Google. Problem der Qualität
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Das übliche zu Google aber noch ein paar Kritische Stimmen zum DRM und zur Konkurrenz und Video allgemein
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Officielle Pressemitteilung von Google zu seinem neuen Videodownload Angebot. Details vor allem zu den Content Partner.
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Besprechung des neuen Google Video Download Services
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Google verkauft bald über Google Video auf Downloads, die mit einem eigenen DRM System geschützt sind. Der Preis soll um die 2 $ liegen und die Inhalte kommen von CBS, Sony BMG usw. Der Service braucht eine iTunes ähnliche Software, die im Google Pac
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Google will in den Bezahldownload einsteigen und eine eigene Software dafür auf den Markt bringen.
