-
Welche Folgen hat die Digitalisierung des Fernsehens und die Verbreitung von High-Speed Internetzugängen für die Zukunft der deutschen Medienlandschaft? Welchen Einfluss werden neue Techniken [z.B. PVR] und Applikationen [z.B. iTV] auf den Medienkonsum
-
Das Fernsehen über das Internetprotokoll (IPTV) steht vor dem baldigen Durchbruch. Bis 2012 könnten rund 2,5 Millionen Haushalte in Deutschland IPTV nutzen. Damit etabliert sich ein weiterer TV-Übertragungsweg neben Kabel, Satellit und Antenne. Das tei
-
Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
-
Describe the current trends in the media industry and where you see the industry moving over the next five years. This was my answer: The media world is in disarray. Two technological changes – the rise of the internet, and, increasingly, the conve
-
The BBC is exploring plans to make its proposed iPlayer directly available on television screens and considering options for co-operating with other broadcasters. Ashley Highfield, their director of future media and technology, hinted at the possibilities
-
Innerhalb der nächsten drei Jahre soll der Umsatz mit Internet-Fernsehen (IPTV) beträchtlich steigen - doch mit kurzfristigen Gewinnen innerhalb der nächsten zwölf Monate werde nicht gerechnet.
-
IPTV Report Series IPTV Video Quality: QoS and QoE — February 2007 Advanced Advertising for IPTV Services — November 2006 IPTV G
-
Google just wants to get into the TV industry and it is just giving itself some breathing space and partnership opportunities by pretending it can’t due to a technical restraint. The TV companies beleive Google and are prepared to work with the compa
-
The total number of IPTV households will grow dramatically over the next five years, rising from just under 6 million homes worldwide in 2006 to more than 80 million in 2011, predicts a new report from the technology research firm, Strategy Analytics.
-
The latest report to try to nail down the future benefits of online TV projects downloads of TV shows and films will grow 10-fold in the next five years, amounting to $6.3 billion worldwide in revenues by 2012. The report from British market researcher In
-
The idea that there should be a formal link between the tele- part and the vision part has ended. Now, and from now on, the form of a video can be handled separately from it’s method of delivery. And since they can be handled separately, they will be, b
-
DECIDE WHAT BUSINESS WE ARE IN: I always like to start meetings by asking this question: “What business are you in?” Are you in the TV business? The news business? The communications business? What, exactly, do you do?
-
Most important, perhaps, Turner’s leadership understands that large-scale isn’t the only way to make money online. According to the Journal, Turner expects total Web revenue to grow about 30 percent annually on average through 2010.
-
This idea, known as "over-the-top TV," faces four obstacles: lack of Internet connections to TV sets, bandwidth-limited video quality, lack of business models, and the challenge of navigating through thousands of video programs. All of these are on the wa
-
The survey also showed that 16-25 year-olds consume 40 minutes of downloaded video every day, and that 16-20 year-olds consume an additional 20 minutes of web-based streaming video from services like YouTube daily. The results for LOST, Prison Break, Ento
-
„Fernsehwerbung ist - im Verhältnis zur Mediennutzung - bei weitem überzogen“, ist der Berater überzeugt. Der gesamte Online-Werbemarkt werde sich in den kommenden beiden Jahren in Deutschland auf 2,8 Milliarden Euro erhöhen. Dazu kämen 1,7 Milli
-
Over the next 12 to 18 months, we will see a continuation of large scale fibre announcements from the various incumbent telcos around the globe. Key leaders include the telcos in Japan, Korea, USA, Netherlands, Germany, Switzerland, Belgium, France and th
-
The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
-
ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, star
-
Local TV licenses used to be money machines; now they’re shrinking. Viewership for networks of those stations continues to fall year after year, of course. The barrier to entry to making and now distributing TV is gone.
-
I don't believe that television advertising will go away but that it must be reinvented quickly and that advertisers must embrace rather than fear new technology. Visible World is bringing the power of dynamic customization to television advertising.
-
# Empfang- und abrufbares Diensteangebot (Zukunftssicherheit) # Technische Anforderungen # Serviceleistungen rund um die Box # Preis-/Leistungsverhältnis # Emotionale Anforderungen. Dabei sehe ich beispielsweise die Syndizierung von Inhalten mittels RSS
-
t impact of digital technology on the TV industry and briefly chart how we got to where we are now. In the next I will build on these trends, discussing how TV evolution will progress over the coming years and how it might end.
-
“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming, over the air and on the Internet.”
-
PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
-
Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
-
Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
-
Mobile TV will become a multimedia experience with an emphasis on personalisation, interactivity and user-generated content."..."We are currently entering a new era in television, that of personal TV and video consumption,
-
wurden im Vorfeld der CeBIT 2004 knapp 700 Internetnutzer im Rahmen einer Onlinebefragung um ihre Meinung zur Zukunft des Fernsehens gebeten. Das Ergebnis: Ja zum technologischen Fortschritt. Nein zu technischen Spielereien ohne konkreten Nutzwert.
-
while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
-
With ADSL2/2+ and VDSL catching on, expect Asia to become the hot bed of IPTV activity. This is creating an equipment boom, with sales going from $371 million in 2005 to $6.8 billion in 2009.
-
Zusätzlich zu den Videoreportern hat der HR inzwischen etwa 70 Mitarbeiter zu "Videojournalisten" ausgebildet. Im Gegensatz zu den Videoreportern liefern sie nicht nur Bildersammlungen an die Zentralredaktion, die dann wiederum von Mitarbeitern weiterver
-
TV execs hate anything that measures the effectiveness of TV advertising, because the more it gets measured the more obvious it is that no-one is watching the ads and (perhaps therefore) next-day recall has collapsed from 35% in the 1960s to 10% today.
-
By dwelling on the programming, these observers run the risk of reducing the bigger story to a broadcasting insider case, and that deflects attention from the industry as a whole and advertiser discontent.
-
There’s a difference, she says, between “overly trying to sell” a product and engaging an audience in some way. Today’s viewers understand that advertising is the “price we pay for television,” she said, so it’s to marketers to “make sure
-
Internet homes, including broadband and dial-up, watch 9 percent less television over all than the general population. The impact by network differs, with some experiencing 25 percent lower ratings and others substantially unaffected.
-
Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
-
The new generation doesn’t sit down to watch prime time tv together. It’s on YouTube, which provides the asynchronicity of experience, personaliz-ability of tags, uploading, favorites lists, channels, and a play duration much better suited to consumpt
-
By 2015, Kagan Research expects TV programming delivered by telcos to grow to a 9% market-from its 0.1% share today. Cable networks will take the biggest hit if this happens--dropping to 61.1% from their current levels of 69.6%.
-
Das Programm soll in die Werbung integriert werden nicht mehr andersherum (Productplacement?). Die Werbung soll wieder gut werden und slow motion Werbung.
-
A new study by the company shows TV gaining $5 billion from new platforms but losing $12 billion due to ad-skipping by those with DVRs.
-
TV will pick up $5 billion in revenue from new ad platforms by 2011. That’s the good news. The bad news is TV will lose $12 billion in traditional revenue over the same period, thanks to ad-skipping and other disruptive technologies
-
Recommenders will become a new profession. talent moves onto the web as part of the creatives pool.
-
Super Hi-Vision or SHV. It has four times the number of scanning lines used for HDTV, with four times as many pixels across, giving an image of 7680x4320, or 32 megapixels.
-
Tag Ads auf Sevenload?? It is nearly impossible to create and maintain an internet TV channel at the same size of the already established TV stations, since the bandwidth limits any effort in maintaining this idea.
-
Ausführlicher Artikel zum Handy TV und den neuen Möglichkeiten, dem Konsumenten Verhalten, den Inhalten und möglichen neuen Entwicklungen.
-
BBC digital budget increase from GBP 250m to GBP 400m and his staff from 850 to 1,500. BBC will das Archiv mit 1.2 Mio/Std Video frei zugänglich machen. Außerdem eine digitale Strategie fahren um mit Google, Microsoft usw mithalten zu können.
-
Die handys werden nicht so sehr als Mobile TV Stationen dienen sondern viel mehr als Zentralen für die Speicherung und den Transport der Inhalte damit diese immer Verfügbar und Abrufbar sind und zur Fernsteuerung der Aufzeichnungen.
-
assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.
-
$1.45 Mrd VoD Markt in den USA. Hauptproblem liegt in der kommunikation. Die Konsumenten wissen nicht dass sie VoD haben und können damit nicht umgehen. Digitales Kabel wird 2008 analoges Kabel überholen Sateltiten jagen Marktanteile ab.
