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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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# Video conveys emotion better than text, images and audio. # Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. # Advertising in and around video is consistent with existing
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Still, putting these high growth rates into perspective, video will represent only 3.6% of the total online ad spend this year. Even by 2011, when video ads will be commonplace on the Web, less than 10% of the annually escalating spend will be devoted to
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They offer different experiences, on different devices, one via a closed network, one open. Yes, they will have some cross over, but they will never "blur". No one will even confuse their PC for their TV or vise versa.
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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Want to know what's working -- and not working -- for online media companies and content providers? We polled more than a dozen marketers, circulation managers and online strategy directors to learn which tactics are on top of their to-do lists this year
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The latest report to try to nail down the future benefits of online TV projects downloads of TV shows and films will grow 10-fold in the next five years, amounting to $6.3 billion worldwide in revenues by 2012. The report from British market researcher In
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New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Advertising will consistently outperform a la carte and subscription-ba
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Most important, perhaps, Turner’s leadership understands that large-scale isn’t the only way to make money online. According to the Journal, Turner expects total Web revenue to grow about 30 percent annually on average through 2010.
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Much as I dislike adding to the current hype around Google, I must say that Google is the company best-positioned for success in a broadband video world. Google recovered from its misguided launch of Google Video following CES in January '06 with signs th
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to a Parks Associates’ report. In 2007, approximately 85% of revenue will be from adverti
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Annual U.S. revenues from Internet video services – spanning user-generated content to television shows and movies – will exceed $7 billion by 2010, according to Parks Associates’ Internet Video: Direct-to-Consumer Services.
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a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming, over the air and on the Internet.”
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ad revenue from online video will reach $775 million next year--an upward revision from its previous estimate of $640 million. By 2010, online video ad spending will soar to $2.9 billion--or 11.5% of all dollars going to online ads, according to a new rep
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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NewsDesigner does a great job of charting circulation against the timing of redesigns. I believe this project was partly inspired by a good post Jay Small wrote arguing that papers are overinvesting in design. As one of the commenters there says, it would
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Very low-priced downloadable digital content (including the likes of ring tones and iTunes), assisted by easy-to-use payment systems (from the likes of mobile operators and PayPal), is generating billions in revenue.
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Problem was, Real.com and RealPlayer were gateways to content. Their content aggregation was the opposite of where consumer behavior was going. Media usage was becoming fragmented, as were online habits. Video was becoming part of what audiences expected
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while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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The One-Stop Video Shop. The evolution of a new kind of video place on the web – but all the video may not be hosted on that site. This video site will allow you to find whatever you’re looking for through search, browse, distribution deals, content p
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Consumer experiences are more distributed than ever. Consumers are willing (and able) to engage with your brand much more deeply than before. Consumers will engage in conversations about your brand whether you like it or not.
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It predicts video ad spending will grow by 71 percent this year to $225M and to $640M by 2007. By 2010, video is forecast to make up 8 percent of the total online ad market.
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Jeder wird seinen eigenen personalisierten Kanal haben und darüber Shows promoten. Anders geht es nicht, denn sonst müssen die großen Shows die kleinen subventionieren. Jeder bekommt eine Stimme wie bei Digg.
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Viacom, which owns such basic cable channels as MTV, BET, VH1, TV Land and Comedy Central, plans to be more aggressive in using the Web to create more revenue opportunities around those networks
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In-Stat estimates that by 2010, user-generated video sites will lure 65 billion views, up from 17 billion this year. Their ad-related revenues, meanwhile, will grow 10 times, from $80.6 million this year to $852 million in 2010,
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Recommenders will become a new profession. talent moves onto the web as part of the creatives pool.
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The real killer application is to be able to deliver content you want before you know you want it
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Online video is the fastest-growing segment of the $16.7 billion Internet advertising market and will increase more than 71% this year. By 2010, video ads will account for 8% of the $29.4 billion total online take for that year.
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BBCs Neue Medien Strategie. Man will mit Seiten wie YouTube oder MySpace zusammenarbeiten. Außerdem soll das Publikum stärker mit einbezogen werden um die Inhalte anzureichern. Das Archiv wird erst geöffnet wenn dei Technik steht.
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BBC digital budget increase from GBP 250m to GBP 400m and his staff from 850 to 1,500. BBC will das Archiv mit 1.2 Mio/Std Video frei zugänglich machen. Außerdem eine digitale Strategie fahren um mit Google, Microsoft usw mithalten zu können.
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Zuschauern werden Networks und Programmdirektoren.Leser folgen Artikel keinen Zeitschriften.Keine Brandloyality mehr.Medien werden von der Quelle gelöst.Advertainment. Webung an den Content gebunden nicht die Publikation.
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Früher waren Medienunternehmen Vertikal intergriet.Geldgeber, Contentschaffender, Redakteur, Produktion und Distribution waren in einem unternehmen. Das Internet verändert das und schafft Horizontale Strukturen, die nebeneinander existieren.
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Auch die Werbenden müssen sich ändern und anders investieren. Zuerst in bessere Relevanz, dann in gezieltere Reichweite und qualitative bessere Werbung und eine Kommunikation von Mensch-zu-Mensch. Noch ist Online klein das wird sich ändern.
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Zusammenfassung der Internetstrategien der großem Medienunternehmen. Alle machen noch kaum Geld Onlne. Der Markt an sich ist noch ziemlich klein im Vergleich zu den Einnahmen, die offline genereiert werden. Außerdem fehlt die klare strategie.
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ABCs Ankündigung zeigt wo es hin geht. Die Streaming Ads haben enormes Potential mit einem CPM von min $25. Dadurch wird ABCs Webseite zu einer Destination Seite. Portale müssen Videos zeigen. VOD muss werbefinanziert werden. Werber sollten sich um die
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Die Online Werbekosten werde steigen in etwa auf das Vierfache und damit werden ähnliche Preise wie bei Zeitungen erzielt. Gleichzeitig wird die Traffic Aquise für viele zu teuer, da die Conversionsrate zu schlecht ist. Also muss gezielter Geworben werd
