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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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# Video conveys emotion better than text, images and audio. # Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. # Advertising in and around video is consistent with existing
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Still, putting these high growth rates into perspective, video will represent only 3.6% of the total online ad spend this year. Even by 2011, when video ads will be commonplace on the Web, less than 10% of the annually escalating spend will be devoted to
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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de-portalization represents a change in the relative weight of portals in a traffic sense, and the emergence of what I call the “foothills” as a major source of traffic. This will affect money flows. Portals will remain both large and will continue to
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This idea, known as "over-the-top TV," faces four obstacles: lack of Internet connections to TV sets, bandwidth-limited video quality, lack of business models, and the challenge of navigating through thousands of video programs. All of these are on the wa
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Ad views can grow even as page views decline. I know that there have been a number of discussions about this at the highest levels of the leading Internet measurement firms and the leading Internet businesses. And we'll be seeing the outcomes of those di
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Over the next 12 to 18 months, we will see a continuation of large scale fibre announcements from the various incumbent telcos around the globe. Key leaders include the telcos in Japan, Korea, USA, Netherlands, Germany, Switzerland, Belgium, France and th
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The open TV platform will comprise of four key sources of content: network programming via your cable/satellite provider, a-la-carte shows sold directly to you by networks/studios, branded entertainment developed by major marketers and consumer generated
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So far, the value chain just belongs to Google - which really doesn't count - viz their recent lameness in China (which sucks so hard, it's awesome). How about a public search engine? How about things like Psiphon? That's what the CC kru should be doing (
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a) there are more advertisers online today. b) it's getting easier to spend money online c) Google Adsense/Adwords (a huge part of part B above) d) Yahoo, MSN, AOL, and Google reaching scale, which in turn allows major advertisers to reach comparable audi
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In the same vein, Business and Media monopolies on information and broadcasting power are dwindling with the advent of increasingly differentiated access to the opinions and knowledge of customers and the creation of increasingly valuable User Generated C
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The question for local stations is pretty simple. Do you have the technology in place to receive these shifting ad dollars? If not — and even though the survey said advertisers think broadcasters are best equipped to handle these online dollars — you
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Share Of TV Ads Shifting To Online Video By 2010 Less Than 1%: 2.6% 1-5%: 9.8% 6-9%: 11.1% 10-19%: 33.3% 20-29%: 34.8% 30-39%: 11.1% 40-49%: 5.9% More than 50%: 1.3% The survey also indicates that online ad budgets are expected to rise by an average of 42
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Over $500 billion is spent every year advertising on these traditional media markets and Google is using its superior technological advantage to become a media-agnostic advertising platform. Google is building what is essentially an operating system (”O
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NewsDesigner does a great job of charting circulation against the timing of redesigns. I believe this project was partly inspired by a good post Jay Small wrote arguing that papers are overinvesting in design. As one of the commenters there says, it would
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Very low-priced downloadable digital content (including the likes of ring tones and iTunes), assisted by easy-to-use payment systems (from the likes of mobile operators and PayPal), is generating billions in revenue.
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Problem was, Real.com and RealPlayer were gateways to content. Their content aggregation was the opposite of where consumer behavior was going. Media usage was becoming fragmented, as were online habits. Video was becoming part of what audiences expected
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while there is still an audience, it isn't the (young, affluent, early-adopter) audience that advertisers predominately want to spend their money to reach.
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Although online now represents 6-7% of newspaper ad revenues on average, the proportion is still small overall. we do not see online representing over 50% of total newspaper ad revenues until more than 30 years from now
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Yup, Media is about controlling pipes and Technology is (now) about horizontal layers, and on the Web, with all those packets whizzing around like bumper cars, there are no natural end to end pipes to be found. So, can you construct a virtual pipe and act
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One of the key reasons why Google’s existing relationships with SMBs will prove so critical to the future of video advertising has to do with user-generated content. The U.S. TV industry alone yields $60 billion in ad dollars every year, as a result of
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A survey of technology thinkers and stakeholders shows they believe the internet will continue to spread in a “flattening” and improving world. There are many, though, who think major problems will accompany technology advances by 2020
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Viacom, which owns such basic cable channels as MTV, BET, VH1, TV Land and Comedy Central, plans to be more aggressive in using the Web to create more revenue opportunities around those networks
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Hinweise und Regeln, wie die alten Denkweisen überwunden werden können und News in einer Welt des User Generated Contents überleben können. TV News müssen innovativer und offener werden
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The real killer application is to be able to deliver content you want before you know you want it
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Online video is the fastest-growing segment of the $16.7 billion Internet advertising market and will increase more than 71% this year. By 2010, video ads will account for 8% of the $29.4 billion total online take for that year.
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BBCs Neue Medien Strategie. Man will mit Seiten wie YouTube oder MySpace zusammenarbeiten. Außerdem soll das Publikum stärker mit einbezogen werden um die Inhalte anzureichern. Das Archiv wird erst geöffnet wenn dei Technik steht.
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BBC digital budget increase from GBP 250m to GBP 400m and his staff from 850 to 1,500. BBC will das Archiv mit 1.2 Mio/Std Video frei zugänglich machen. Außerdem eine digitale Strategie fahren um mit Google, Microsoft usw mithalten zu können.
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Eine Definiton von "New Media". Ist eine technologie basierte Many-to-many kommunikation die jeden kontrollieren lässt und für jeden individualisiert werden kann. 2 andere Formen: Mass Media und Interpersonal Media
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Marken müssen in Internet anders geführt werden die klassischen abgeschlossenen und festen Images sind out. Eine Marke muss in den Dialog treten und mit dem Publikum spielen und auf es eingehen nur dann wird neuer Wert geschaffen.
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Zuschauern werden Networks und Programmdirektoren.Leser folgen Artikel keinen Zeitschriften.Keine Brandloyality mehr.Medien werden von der Quelle gelöst.Advertainment. Webung an den Content gebunden nicht die Publikation.
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Früher waren Medienunternehmen Vertikal intergriet.Geldgeber, Contentschaffender, Redakteur, Produktion und Distribution waren in einem unternehmen. Das Internet verändert das und schafft Horizontale Strukturen, die nebeneinander existieren.
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Auch die Werbenden müssen sich ändern und anders investieren. Zuerst in bessere Relevanz, dann in gezieltere Reichweite und qualitative bessere Werbung und eine Kommunikation von Mensch-zu-Mensch. Noch ist Online klein das wird sich ändern.
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Zusammenfassung der Internetstrategien der großem Medienunternehmen. Alle machen noch kaum Geld Onlne. Der Markt an sich ist noch ziemlich klein im Vergleich zu den Einnahmen, die offline genereiert werden. Außerdem fehlt die klare strategie.
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Viviane Reding und einige Filmunternehmen haben die Charta vorgestellt, die Empfehlung für den Umgang mit Urheberrechten, der digitalen Distribution und Auswertung von Filmen im Internet gibt. Piraterie soll mit Erziehung bekämpft werden und die Länder
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Iger über die Disney strategie. Das ABC Experiment wird es in einer best. Form auf jedenfall weiter geben bisher ganz zufrieden. ABC.com, Disney.com und ESPN.com sollen die neuen Networks werden und Content produktion gefördert werden.
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Technologiefirmen wie Microsoft wandeln sich zu Medienfirmen. Außerdem hat sich das Konzept Medien entwickelt hin zu einem das digitales und suche miteinschließt und auch als Formen der Medien akzeptiert.
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Web2.0 Bedeutet, dass oben 3-4 Global Player stehen, die viel Aufkaufen und sind eine vielzahl von Nieschenanbieter, die u.U. keinen Gewinn machen wollen sondern nur die Kosten decken wollen, Möglich wg den geringen Einstiegskosten.
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Die Online Werbekosten werde steigen in etwa auf das Vierfache und damit werden ähnliche Preise wie bei Zeitungen erzielt. Gleichzeitig wird die Traffic Aquise für viele zu teuer, da die Conversionsrate zu schlecht ist. Also muss gezielter Geworben werd
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AOL lässt über diese Frage diskutieren. Auf der Seite gibt es zu jeder Seite einen Spot mit Thesen, die die Diskusion anregen sollen.
