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Today, the Technology, Media and Telecommunications (TMT) industry finds itself exerting an unprecedented level of influence over the global economy. All signs point to a continuation of this trend in the coming years as: * Technology advances
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Welche Folgen hat die Digitalisierung des Fernsehens und die Verbreitung von High-Speed Internetzugängen für die Zukunft der deutschen Medienlandschaft? Welchen Einfluss werden neue Techniken [z.B. PVR] und Applikationen [z.B. iTV] auf den Medienkonsum
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Auf Grundlage von Ad-Trend 2015 kann beim Gesamtwachstum des Werbemarktes bis 2015 von einem durchschnittlichen jährlichen Wachstum von 2,6 Prozent ausgegangen werden. Beim Online-Werbemarkt wird ein deutlich höheres jährliches Wachstum von durchschnit
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The six major motion picture studios have united to invest in accelerating the development of technologies essential to the distribution and use of consumer media. Mo
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Das Fernsehen über das Internetprotokoll (IPTV) steht vor dem baldigen Durchbruch. Bis 2012 könnten rund 2,5 Millionen Haushalte in Deutschland IPTV nutzen. Damit etabliert sich ein weiterer TV-Übertragungsweg neben Kabel, Satellit und Antenne. Das tei
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Notably, the report finds that a viable business will emerge in the US and W Europe for movie downloading, but warns that the Studios are following a fragmented path to digital distribution, with each major following a different strategy. This is likely t
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Amel and others told us that the report was actually a downgrade on their forecast from last year. Whereas at the time they saw digital movie sales bringing in $2.5 billion to $3 billion by 2010 (unfortunately they could not produce a digital copy of last
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Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
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No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in the US alone will rise from 114 million in 2006 to 183
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# Video conveys emotion better than text, images and audio. # Non-linear online video combines the emotive power of television with the interactivity and measurability of internet advertising. # Advertising in and around video is consistent with existing
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Still, putting these high growth rates into perspective, video will represent only 3.6% of the total online ad spend this year. Even by 2011, when video ads will be commonplace on the Web, less than 10% of the annually escalating spend will be devoted to
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U.S. video (not just user-generated) advertising reaching $4.1 billion, quoting a Screen Digest estimate that user-generated video will account for $956 million of that. On the other hand, eMarketer admits, JupiterResearch was more conservative last summe
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US user-generated content sites will earn $1 billion in ad revenues in 2007, but that number will skyrocket to $4.3 billion in 2011. Worldwide, $1.6 billion will be spent in 2007, rising to $8.2 billion in 2011.
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They offer different experiences, on different devices, one via a closed network, one open. Yes, they will have some cross over, but they will never "blur". No one will even confuse their PC for their TV or vise versa.
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User generated content and new distribution channels: If you hadn’t noticed already, user generated content is driving the new web, whether through video sharing services, blog publishing or social network services that users spend hours tending to.
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Die kommenden Jahre werden entscheidend sein für den Weg, den Deutschland langfristig einschlägt. Die gesellschaftliche Alterung, knappe öffentliche Haushalte, die aufkommende Wissenswirtschaft und neue Konkurrenz aus Asien und Teilen der Welt sind nur
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U.S. spending on online DVD rental services is expected to increase by 68% between 2007 and 2011, to $3.2 billion, or about 37.5% of the total video rental market, according to a report from market research firm Adams Media Research.
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Accenture’s Global Content Study 2007 surveyed more than 100 leaders and decision-makers in the media and enter- tainment sectors, including television, film, music, radio, video games, publish- ing, interactive entertainment and advertising. The
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VOD/advanced TV, mobile marketing and gaming) is expected to total $11.5 billion, a 31 percent rise over 2006. In 2008. the total spending on emerging media is predicted to hit $14.7 billion, up 28 percent.
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Inhaltlich wird Bewegtbild wahrscheinlich die letzte massentaugliche Killer-Applikation des weltweiten Netzes sein", sagte Geschäftsführer Matthias Falkenberg im Gespräch mit der Marketingzeitung ONEtoONE. Anschließend werde die Weiterentwicklung des
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Describe the current trends in the media industry and where you see the industry moving over the next five years. This was my answer: The media world is in disarray. Two technological changes – the rise of the internet, and, increasingly, the conve
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Auf dem weltweiten Medienmarkt stehen die Zeichen auf Wachstum: Mit durchschnittlich 6,4 Prozent bis zum Jahr 2011 wächst die Branche sogar einen Prozentpunkt schneller als die Weltwirtschaft. Wachstumstreiber sind vor allem das Internet, der TV-Markt un
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What's radically changed during the past dozen years is the balance of the supply & demand equation. It's shifted from scarcity to surplus for consumers.
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This is not good news for a media industry which is still overwhelmingly monetised via interruptive commercial messages. The least relevant input is surely the unsolicited, interruptive commercial message, so those are the ones we're curtailing first. (Qu
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Klicks, Klicks, Klicks. Als die Autoren für die Online-Site der Wirtschaftswoche arbeiteten, stellten sie sich häufig die Frage, ob es zwangsläufig hilfreich ist, die Einschaltquote einzelner Artikel im Minutentakt abrufen zu können.
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Openness The world of Web 2.0 has only become possible through a spirit of openness whereby developers and companies provide open, transparent access to their applications and content. Distributed technologies built to integrate, that collecti
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3C = Content, Commerce, Community | 4th C = Context | P = Personalization | VS = Vertical Search This, I submit, is the formula for the future: Web 3.0 = (4C + P + VS).
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Worldwide IPTV subscribers will reach nearly 60 million by year-end 2011, spurred by both offensive and defensive telco posturing worldwide, a new Parks Associates study finds. IPTV: From Quadruple Play to Multiplay finds that European consumers will find
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Our forecast shows service provider revenue growing from $3.6 billion in 2007 to $20.3 billion in 2011, Driving the market's successful growth in the past 6 months is fast growth in Europe, especially France, Belgium, Spain, Italy and Eastern Europe; in A
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The real divide now emerging is between companies that create original content and companies that create platforms for aggregating and distributing that content. Newspapers embody the old media world where content creation, aggregation, and distribution w
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Global broadband subscribers will grow to 622.7 million by 2011, more than double the 270.4 million in 2006. Broadband equipment factory revenue is set to rise to $15.1 billion by 2011, expanding at a Compound Annual Growth Rate of 6.2%, up from $11.2 bi
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Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture
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Demnach soll sich die Zahl der IPTV-Nutzer rund um den Globus bis 2011 jährlich verdoppeln und schließlich auf 103 Mio. anschwellen. Im vergangenen Jahr haben dagegen gerade 3,9 Mio. Menschen auf IPTV-Angebote zurückgegriffen. Einen rasanten Aufwärtsk
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The BBC is exploring plans to make its proposed iPlayer directly available on television screens and considering options for co-operating with other broadcasters. Ashley Highfield, their director of future media and technology, hinted at the possibilities
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3C = Content, Commerce, Community | 4th C = Context | P = Personalization | VS = Vertical Search This, I submit, is the formula for the future: Web 3.0 = (4C + P + VS). Web 2.0 has been a nichy phenomenon with hundred and thousands of microcap efforts a
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The tools shown on the adlabs website are not yet in production; they are demos or prototypes of tools that we might include as production adCenter tools in the future. Additionally, the tools do not provide or display conclusive results; rather, they are
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Innerhalb der nächsten drei Jahre soll der Umsatz mit Internet-Fernsehen (IPTV) beträchtlich steigen - doch mit kurzfristigen Gewinnen innerhalb der nächsten zwölf Monate werde nicht gerechnet.
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We are forecasting that the number of DSL subscribers will grow from 181 million in 2006 to 317 million in 2010, a compounded annual growth rate of 15 percent. These DSL subscribers are the base for the IPTV subscribers shown in Figure 1-1. Figure 1
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IPTV Report Series IPTV Video Quality: QoS and QoE — February 2007 Advanced Advertising for IPTV Services — November 2006 IPTV G
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This report examines a local advertising category that has suddenly popped up on the radar screen -- video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising
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Borrell Associates is releasing a new report today that reveals that newspaper sites grossed $81 million in local video advertising in 2006, compared to $32 million for local TV sites. “Print media are using the internet as a crossover platform to tap
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Google just wants to get into the TV industry and it is just giving itself some breathing space and partnership opportunities by pretending it can’t due to a technical restraint. The TV companies beleive Google and are prepared to work with the compa
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Want to know what's working -- and not working -- for online media companies and content providers? We polled more than a dozen marketers, circulation managers and online strategy directors to learn which tactics are on top of their to-do lists this year
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According to the latest Accenture/Economist Intelligence Unit IPTV confidence index, industry-wide confidence in the longer-term outlook for IPTV remains strong. A majority of respondents are confident or very confident that IPTV will generate significant
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The total number of connected IPTV households capable of viewing some form of IPTV will grow from 5.8 million in 2006 to over 80 million by 2011. Penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51 percent
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The total number of IPTV households will grow dramatically over the next five years, rising from just under 6 million homes worldwide in 2006 to more than 80 million in 2011, predicts a new report from the technology research firm, Strategy Analytics.
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IPTV market to be worth US$12.2 billion worldwide by 2011 - Rapid growth will result in 36 million IPTV homes by 2011 - or around seven times more than the 2006 figure
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The latest report to try to nail down the future benefits of online TV projects downloads of TV shows and films will grow 10-fold in the next five years, amounting to $6.3 billion worldwide in revenues by 2012. The report from British market researcher In
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A hope that focusing on producing entertainment that people actually want to watch/view/hear/play can be put off indefinitely, and existing (dwindling) assets harvested instead. For the Express, that asset is a loyal readership and brand equity, both of w
