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  1. Big Brands & Facebook: Demographics, Case Studies & Best Practices » SlideShare (share powerpoint presentations online, slideshows, slide shows, download presentations, widgets, MySpace codes)

    Just updated the PPT with demo data from Facebook.
  2. Groundswell (Incorporating Charlene Li's Blog): "How Consumers Use Social Networking Sites" report now available

    Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience. Frequent users of these social networking sites not only engage in more activities and have a more positive att
  3. NEVER ENDING FRIENDING Introduction

    — A fad, especially among the young and tech-obsessed — An unprecedented tool for keeping in touch with friends and family — A disruptive, unscripted environment — An unparalleled opportunity for brands and consumers to make rea
  4. paidContent.org: The Economics of Content - A La Carte Paid Video Downloads Are A “Dead-End”: Report

    The paid video download market in its current evolutionary state will soon become extinct, despite the fast growth and the millions being spent today,” says analyst James McQuivey, the study’s author. He predicts that TV and cable networks will shift
  5. Micro Persuasion: The Participation Ladder and Its Impact on Marketing and PR

    Forrester segmented the online audience into several different stratas - what they call a ladder of participation. They found that "Inactives" are by far the dominant group (52%). They're followed by spectators, joiners, critics, collectors and last but n
  6. The Future Of Internet Television Is Free » The Future Of Internet Television Is Free

    Internet video will replace closed set-top box ecosystems. Apple will have to rethink Apple TV, moving to an ad-supported, broadband service provider model that puts YouTube videos as well as ABC.com TV shows directly on the TV. At the same time, Internet

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