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According to the latest European Ad Formats Report from the EIAA, advertisers are embracing 'entertaining' online ad formats as a way to interact and engage with their consumers and communicate brand messages. The ad formats study explores the usage and p
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The lastest Europe Online report from the EIAA gives a comprehensive picture of both media consumption and advertising expentiture across Europe. The report looks at advertising spend across Europe focusing on how much is currently being dedicted to onli
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The EIAA Marketers’ Internet Ad Barometer 2006, commissioned by the EIAA to understand the role online advertising plays and attitudes towards the Internet amongst key advertisers across Europe reveals that online adspend is expected to grow substantial
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Die Rolle digitaler Medien bei der Kaufentscheidung europäischer Verbraucher
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About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
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The study anticipates revenue growth related to online content will amount to $10.7 billion (8.3 billion Euros). This estimate represents a 400 percent leap from where the continent stands today. The study, entitled “Interactive Content and Convergence:
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Teens are expanding their social networks to the mobile realm, with over 50% of the 13 to 17-year-olds from major markets are engaging in social networking or otherwise creating content on mobile phones, according to the latest monthly statistics from M:M
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The survey also showed that 16-25 year-olds consume 40 minutes of downloaded video every day, and that 16-20 year-olds consume an additional 20 minutes of web-based streaming video from services like YouTube daily. The results for LOST, Prison Break, Ento
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Rund 3,5 Millionen Haushalte werden 2010 allein in Frankreich IPTV nutzen. Mit immerhin fünf konkurrierenden Anbietern ist Frankreich derzeit der in Europa mit Abstand am weitesten entwickelte IPTV-Markt. Ende 2006 werden in Frankreich bereits über 900
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Social networking is among the online activities seeing a boost.. Just under one-quarter (23%) of online Western Europeans visit such sites at least once a month. Among the 16-24 age group, 32% visit at least once a month.
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One in five Europeans have changed their opinion about a company’s products or services after reading blogs by customers- Blogs have changed 25 million people’s opinions about a company’s products and services- 26 million Europeans have thought les
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# Service providers are expected to generate significant IPTV service revenue between 2005 and 2009, with worldwide revenue increasing at a 169% five-year compound annual growth rate # The bulk of IPTV service revenue is being generated by providers in Eu
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For its’ part, Ofcom has expressed serious doubts about the practicability and appropriateness of extending broadcasting regulation to a whole range of new media services which are very different from traditional TV, both in nature and in the manner in
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The chapter on IPTV begins: “IPTV is streamed television on the Internet.” vs. “the delivery of digital television and other audio and video services over broadband data networks using the same basic protocols that support the internet"
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Das Geschäft mit den Film-Downloads im Internet blüht: In Westeuropa sind die Umsätze von 10 Mio Euro in 2005 auf 690 Mio Euro in 2010 gesteigen. Deutschen 2010 rund 87 Mio Euro für das Downloaden und Streamen von Filmen ausgeben.
