Check out the new ESPN.com video beta - they’ve stopped the popup page and put the video onto an easier-to-navigate (and whitespace-aplenty) page. They’re also making their videos available for embedding, a la YouTube, by proving the embed code right
Because ESPN360 is only available to ISPs that have paid for the service (usually cable companies and services such as Verizon's FiOS and DSL services), it has been alleged that ESPN is streaming college sports games only on the service in order to force