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NBC launched its new, original online series Coastal Dreams today and the result, while a blonde-highlighted mess, offers lessons to budding production companies out there on how not to do an original web series.
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This week, we’ve seen stories come across hailing 3 million plays of a show in one month a hit (KateModern) and 2 million views in three months for a whole site a success (Slate V). It begs the question: When is online content considered a hit? When sho
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The latest in made-for-Internet-content: BreakALeg.tv. This is a new sitcom produced by Late Again Films, a San Francisco-based company launched by two brothers Vlad and Yuri Baranovsky. The show follows David Penn, a writer who’s just gotten his first
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Importantly, Einav said NBCU's research showed that 35% of the users went online to "sample" "Heroes" for the first time, and that 96% of them continued watching the series both online and over conventional TV. "This is all incremental for us," she decla
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Information about episode 1108: Cartman discovers the joys of having Tourette's syndrome. Drunk with the power of saying whatever he wants without getting in trouble for it, he lines up National TV Coverage to take advantage of his new life with no filter
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CBS Corp. thinks Web surfers would rather watch a blooper reel from the sitcom "How I Met Your Mother" than an actual episode of the show. To cater to what it believes is the short attention span of online audiences, the network today is launching CBS Ey
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ABC will start to have its primetime shows available for viewing on AOL Video. The shows will be available on AOL Video one day after airing. From B&C: ABC will offer the shows on AOL Video one day after they premiere on TV through an “ABC.com on AOL
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As the fall TV season approaches, most broadcasters are hoping to lure viewers by heavily promoting downloads of the new shows. The Hollywood Reporter surveys the offerings, finding that NBC is betting most aggressively that showing pilot episodes will u
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The new deal outlines the goals for the promotion of an online hub for dispersing “South Park” content across the Internet, in a viral way. With a deal that’s worth a reported $75 million in up-front cash for Stone and Parker, as well as a 50-50 rev
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Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building. Our hope is that Hulu will embody our (admittedly ambitious) neve
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ABC will be flexing this format just a little more with a new HD online venture. With full episodes of some shows set to debut online in July, ABC will be bending the rules of HD by providing their shows at 1280 x 720 (the minimum dimensions to warrant th
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ABC: Eight ABC series, including "Desperate Housewives," are available at ABC.com. Another series, "Ugly Betty," is sponsored by Brita LP, the filtered-water company. Each show is divided into four segments separated by 30-second, interactive Brita ads af
