Kim suggests “game mechanics” as a framework to create services that are more fun, compelling and addictive. Boy, it seems incredibly obvious now: As YouTube’s popularity has skyrocketed, so has its alignment with these five key elements of game mec
Engagement = Interaction/Attention. This equation illustrates the combined activity of regarding; or paying attention to, and then acting on. While this is an important relationship to understand, one must remember the inherent limitation it presents in t
The engagement myth is built on an insatiable desire to get consumers obsessed with our brands. That's because TV advertising ain't what it used to be. Often "engagement" is achieved through digital technology.
