Television is in a period of dramatic change. As the mass audience continues to fragment into ever-smaller niche audiences and communities of interest, and new technologies shift control over the television viewing experience from network programmers into
There’s a difference, she says, between “overly trying to sell” a product and engaging an audience in some way. Today’s viewers understand that advertising is the “price we pay for television,” she said, so it’s to marketers to “make sure
