When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
But a second and also extremely difficult problem is how, or whether, the economies can be linked. Is there a way to cross over from the commercial to second economy? Is there a way to manage a hybrid economy — one that tries to manage this link.
One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
The Internet is changing the economics of creative work - or, to put it more broadly, the economics of culture - and it's doing it in a way that may well restrict rather than expand our choices.
The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
At the moment barriers to entry in many online verticals are artifically low because attention is being allocated inefficiently by incumbents who associate relevance only with context or limited consumer insight.
Die großen Medienhäuser müssen Socialmedia verstehen. Die Konsumenten wollen Bandbreite, Tools, Content und Erträge. Die Zeiten des direkten Erlöses sind vorbei. Socialmedia schafft indirekte Werte.
