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Explore the implications of attention scarcity for firm structure – I view attention scarcity as a key catalyst driving the unbundling and rebundling of firms that is occurring on a global scale. Master the management techniques required to increase ret
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long tail businesses disproportionately benefit the aggregator. While they create new opportunities for content providers "down the tail" who might not otherwise have been noticed, they create even greater collective benefits for the Amazon, the Google, t
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While each of the main media companies defines digital slightly differently, everyone seems comfortable projecting the same revenue: about half a billion dollars. While there's no doubt each of the networks has grounded that figure in reality, the problem
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Economy of Abundance -- don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Econ
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In a world of not only plenty but the eventual time-shifting – everything will be time-shifted – you’ll be the editor and the master of your own stuff. The single channel, general entertainment approach [isn’t valuable].
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In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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This is good news. This means that we can eliminate incredible costs — and with them, the bureacrats and time-wasters and creativity-killers they support — in the making of media, both news and entertainment.
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The Internet is changing the economics of creative work - or, to put it more broadly, the economics of culture - and it's doing it in a way that may well restrict rather than expand our choices.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
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Then, we would probably also note that talent by itself is often useless - it needs to be converted into/combined with numerous intermediate inputs to actually create value. Then (finally) we would try and model the various assumptions surrounding value c
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Die großen Medienhäuser müssen Socialmedia verstehen. Die Konsumenten wollen Bandbreite, Tools, Content und Erträge. Die Zeiten des direkten Erlöses sind vorbei. Socialmedia schafft indirekte Werte.
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power law Distributionskurve gliedert sich in die Bereiche Big Head, Fat Belly und Long Tail. Bei Digg lässt sich das schön sehen, weil zwar die Top-Storys von wenigen gemacht werden aber die Masse der Votes auf den Fat-Belly entfällt.
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Erklärung der Aufmerksamkeit, illusorischer Aufmerksamkeit, Geld, Stars und Fans, lenken der Aufmerksamkeit und neuer Ökonimischer Bedingungen. Zudem die diskussion um geistiges Eigentum.
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Michael H. Goldhaber erster Aufsatz zur Aufmerksamkeitsökonomie aus dem Jahr 1997. Informationen gibt es im Überfluss, die einzige Währung mit der sie bezahlt werden kann ist die Aufmerksamkteit.
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Wie wirkt sich die Aufmerksamkeitsökonomie auf die Medienbranche aus. Der Mangel wird von der Distribution hin zur Aufmerksamkeit verschoben. Deshalb ergeben sich daraus neue Bedürfnisse und Erfodernisse für die Medienunternehemen
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Stragien und Strategisches Denknen werden zur allgemein Ware. Das führt dazu, dass die einzelnen Unternehmen sich nicht mehr Strategisch unterschieden können. Die neue Wertschöpfung geschieht auf der Stufe der Kreativität.
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Durch die reinen Algorhytmen von Google wird kein mehrwert erzeugt. Die Auswahl verhindert Kreativität und die Kosten des Erfolgs (von Google) werden von den Benutzern bezahlt in dem sie Seiten aufmerksamkeit widmen, die es nicht verdient haben.
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Networks fokussieren nicht mehr auf die Distribution sondern auf Empfehlungen, das Sharing und Weiterleiten. Deshalb braucht es beim Unbundeling neue Erlösformen. Rebundeling heißt mit dem Zuschauern verknüpfen. Sehr Lesenswert!
