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Everything is media. While advertising will not pay for everything, everything will become a potential opportunity to advertise. This means that at least some technology adoption life cycles can be short-circuited by providing the disruptive innovation fo
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Very low-priced downloadable digital content (including the likes of ring tones and iTunes), assisted by easy-to-use payment systems (from the likes of mobile operators and PayPal), is generating billions in revenue.
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In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
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One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
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This is good news. This means that we can eliminate incredible costs — and with them, the bureacrats and time-wasters and creativity-killers they support — in the making of media, both news and entertainment.
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The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
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First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
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Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
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Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
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Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
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Erklärung der Aufmerksamkeit, illusorischer Aufmerksamkeit, Geld, Stars und Fans, lenken der Aufmerksamkeit und neuer Ökonimischer Bedingungen. Zudem die diskussion um geistiges Eigentum.
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Michael H. Goldhaber erster Aufsatz zur Aufmerksamkeitsökonomie aus dem Jahr 1997. Informationen gibt es im Überfluss, die einzige Währung mit der sie bezahlt werden kann ist die Aufmerksamkteit.
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Stragien und Strategisches Denknen werden zur allgemein Ware. Das führt dazu, dass die einzelnen Unternehmen sich nicht mehr Strategisch unterschieden können. Die neue Wertschöpfung geschieht auf der Stufe der Kreativität.
