-
Einleitung 2. Die Anfänge – Deutschland als Nachzügler 3. Weimarer Republik – Goldene Zeiten 4. Tonfilm & Hakenkreuz – Das Ende einer Ära 5. Nachkriegszeit – Binnenorientierung 6. 1960er/70er – Neuer Deutscher Film schafft Renommee 7
-
AdPerk™ recognizes that your time is a precious commodity. That’s why we’ve developed a system where you can literally spend your time (instead of your money) as payment for some pretty cool stuff. Imagine getting things that you want, just for
-
The notion that in an Attention Economy, a user's information is up for grabs and can be bought and sold is misinformed. Instead, the user chooses what services he/she wants to receive, in exchange for their attention information
-
Big box retailers are the epitome of an infrastructure management business – reducing operations to high volume, routine processing activities with as few people as possible. They dream of even eliminating the cashiers and automating the check-out pro
-
an attention transaction is rarely contractual, virtually never legally enforceable, and generally involves unequal attention on the two sides. Consider the case of someone speaking to a large, rapt audience; many pay attention to one, far more then he or
-
Those who complain about the lack of monetary payment are under the same delusion as Carr, that benefits like attention are somehow separate from the cash-based economy. Just because some of the direct benefits are not in cash, doesn't mean that one side
-
Won't selling songs as unprotected MP3s lead to rampant illegal copying? No. Because there's already rampant illegal copying. Most unauthorized copying is done either through online file-sharing networks or by burning CDs for friends.
-
All too often, economics itself is defined by scarcity. So, for example, basic economics tells you that a free market will push prices towards their marginal costs. If their marginal costs are zero (as is the case with digital goods and intellectual prope
-
What happens when things get (nearly) free?" His answer is that you waste them, be they transistors or megabytes of bandwidth capacity. You use them profligately, extravagantly, irresponsibly. You shift out of conservation mode and get into exploitation m
-
Explore the implications of attention scarcity for firm structure – I view attention scarcity as a key catalyst driving the unbundling and rebundling of firms that is occurring on a global scale. Master the management techniques required to increase ret
-
Michael H. Goldhaber Attention Economics
-
The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them. The Intention Economy is about markets, not marketing.
-
Attention here means attention from other human beings. Because we each have limited capacity to pay attention, the amount available is inescapably scarce. The more some have, the less others must have. This is so even though attention is really quite dif
-
Do not get me wrong though, the root of Karp’s argument: that platform companies have scaled and content ones have not, is an argument worth examining.
-
long tail businesses disproportionately benefit the aggregator. While they create new opportunities for content providers "down the tail" who might not otherwise have been noticed, they create even greater collective benefits for the Amazon, the Google, t
-
We determine features associated with high levels of gifting and suggest changes to the protocol and to the design of associated BitTorrent Web sites to promote it. We then extend our conclusions and suggestions to gifting technologies in general.
-
When managers start to suck, returns don't scale anymore (ie, the positively sloped section of the U shaped graph). And the same is true of markets, networks, and communities...but more on that later. Managerial diseconomies are one of numerous sources of
-
While each of the main media companies defines digital slightly differently, everyone seems comfortable projecting the same revenue: about half a billion dollars. While there's no doubt each of the networks has grounded that figure in reality, the problem
-
Everything is media. While advertising will not pay for everything, everything will become a potential opportunity to advertise. This means that at least some technology adoption life cycles can be short-circuited by providing the disruptive innovation fo
-
# Total amount NOT spent over the last 7 months: $423,686 # Total amount spent on S3: $84,255.25 # Total savings: $339,430.75. These are real, hard numbers after using S3 for 7 months, not our projections. They closely match (but are actually slightly bet
-
Very low-priced downloadable digital content (including the likes of ring tones and iTunes), assisted by easy-to-use payment systems (from the likes of mobile operators and PayPal), is generating billions in revenue.
-
But a second and also extremely difficult problem is how, or whether, the economies can be linked. Is there a way to cross over from the commercial to second economy? Is there a way to manage a hybrid economy — one that tries to manage this link.
-
Economy of Abundance -- don't do one thing, do it all; don't sell one piece of content, sell it all; don't store one piece of data, store it all. The Economy of Abundance is about doing everything and throwing away the stuff that doesn't work. In the Econ
-
In a world of not only plenty but the eventual time-shifting – everything will be time-shifted – you’ll be the editor and the master of your own stuff. The single channel, general entertainment approach [isn’t valuable].
-
In the past, we built business cases based on ROI. Now we build it and build the business afterwards. In the past, "everything is forbidden unless it’s permitted." Now everything is permitted unless forbidden. Scarcity is about paternalism, a decision t
-
One of the tricks to understanding the social value of the web is understanding the antisocial value of the web - how much value it delivers by helping us avoid unwanted, intrusive interactions that merely increase psychological transaction costs.
-
The principle of copyright is this. It is a tax on readers for the purpose of giving a bounty to writers. The tax is an exceedingly bad one; it is a tax on one of the most innocent and most salutary of human pleasures; and never let us forget, that a tax
-
This paper calls for a re-orientation of innovation and information policy. In our current paradigm, monopoly rights, in the form of intellectual property, displace all else from our thinking on this subject making access a peripheral issue.
-
This is good news. This means that we can eliminate incredible costs — and with them, the bureacrats and time-wasters and creativity-killers they support — in the making of media, both news and entertainment.
-
Develop a globally trusted system for assessing the truth value of claims and the trustworthiness of claimants. The system must be:A) free from bias, immune to influence and corruption, and self-sustaining;
-
The Internet is changing the economics of creative work - or, to put it more broadly, the economics of culture - and it's doing it in a way that may well restrict rather than expand our choices.
-
The right answer is to GO WIDE. It's time to get horizontal. Let me say that again. It's the ability to both run programs inside the browser window AND allow for applications to pass information to each other that allows media on the Web to organize into
-
Literaturliste zu Bubbles und wirtschaftlichen Aspekten, Booms usw.
-
First, switching costs into and out of channels are falling. As channels become intrusively commercialised they will simply be discarded in favour of less polluted channels because the switching costs are lower than the costs of trying to use a medium tha
-
Media companies are mostly vertical. They produce shows (or control the independant companies that do), market them, deliver them, sell ads, everything that touches their pipe, soup to nuts, they do.valuable virtual pipes - virtual media
-
Control the pipe and you've got an economic engine to run ads against your content, charge subscriptions, sell voice calls and charge per minute - the world is your oyster. No pipes, no moguls, no media?
-
The market here has moved faster and along a more unusual path (community-driven companies) than competitors could respond, so we’re confusing a short-term market dislocation with a trend toward “purpose-driven” companies.
-
Telco DNA is fundamentally unsuited to the current dynamics of content. Telcos have lost control of their core product. Telcos thrive on scarcity - future value will be built around abundance. Command and control culture is dead, open APIs rule
-
At the moment barriers to entry in many online verticals are artifically low because attention is being allocated inefficiently by incumbents who associate relevance only with context or limited consumer insight.
-
Then, we would probably also note that talent by itself is often useless - it needs to be converted into/combined with numerous intermediate inputs to actually create value. Then (finally) we would try and model the various assumptions surrounding value c
-
Consumers, based on their attention, are creating more and more of the value on the Internet. Dieser Wert wird von Startups in Geld umgesetzt indem die Infos verkauft werden.
-
Die großen Medienhäuser müssen Socialmedia verstehen. Die Konsumenten wollen Bandbreite, Tools, Content und Erträge. Die Zeiten des direkten Erlöses sind vorbei. Socialmedia schafft indirekte Werte.
-
You should see Heavy and YouTube as opposites in strategic error. Heavy doesn't create enough value consistently enough to be able to exert enough pressure to capture a significant share. YouTube, on the other hand, is creating a great deal of value - but
-
power law Distributionskurve gliedert sich in die Bereiche Big Head, Fat Belly und Long Tail. Bei Digg lässt sich das schön sehen, weil zwar die Top-Storys von wenigen gemacht werden aber die Masse der Votes auf den Fat-Belly entfällt.
-
Erklärung der Aufmerksamkeit, illusorischer Aufmerksamkeit, Geld, Stars und Fans, lenken der Aufmerksamkeit und neuer Ökonimischer Bedingungen. Zudem die diskussion um geistiges Eigentum.
-
Michael H. Goldhaber erster Aufsatz zur Aufmerksamkeitsökonomie aus dem Jahr 1997. Informationen gibt es im Überfluss, die einzige Währung mit der sie bezahlt werden kann ist die Aufmerksamkteit.
-
Wie wirkt sich die Aufmerksamkeitsökonomie auf die Medienbranche aus. Der Mangel wird von der Distribution hin zur Aufmerksamkeit verschoben. Deshalb ergeben sich daraus neue Bedürfnisse und Erfodernisse für die Medienunternehemen
-
Stragien und Strategisches Denknen werden zur allgemein Ware. Das führt dazu, dass die einzelnen Unternehmen sich nicht mehr Strategisch unterschieden können. Die neue Wertschöpfung geschieht auf der Stufe der Kreativität.
-
Durch die reinen Algorhytmen von Google wird kein mehrwert erzeugt. Die Auswahl verhindert Kreativität und die Kosten des Erfolgs (von Google) werden von den Benutzern bezahlt in dem sie Seiten aufmerksamkeit widmen, die es nicht verdient haben.
-
Networks fokussieren nicht mehr auf die Distribution sondern auf Empfehlungen, das Sharing und Weiterleiten. Deshalb braucht es beim Unbundeling neue Erlösformen. Rebundeling heißt mit dem Zuschauern verknüpfen. Sehr Lesenswert!
