show that 17.2% of American TV households now have a DVR, a slightly higher number than some might have expected from the TV ratings researcher, which currently has DVR households in about 15.8% of its national TV ratings sample. While the official nation
In a move that could help cable operators pay the freight of "free" video-on-demand content, Nielsen Media Research said it will launch a new VOD measurement service on Dec. 11, 2006. Nielsen said it will offer the new service by leveraging the same Natio
factoid from Nielsen: 78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days.If you take these DVR homes and factor that time-shifted viewing into the national s
TiVo’s data breaks viewing down to the second, which may help clear up disputes over Nielsen’s controversial plan to measure a commercial minute. And it would also provide hard details on how many people skip commercials when watching a time-shifted s
On the October 11th episode of Lost, for example, 16 percent of viewers ages 18-49 watched the recorded show within seven days after it aired. Some predict that popular shows like Lost will hit 20 percent in the demographic by the end of the season.
PVRs don't kill commercials; people kill commercials. People were killing commercials - by swapping channel or simply leaving the room - before there were PVRs.
It seems that DVR playback is adding significant audiences to some shows, but does not appear to be affecting the level of live viewing overall.
Die Werbetreibenden haben gegen die Networks gewonnen und zahlen nur für die Live zuschauer und nicht für die DVR zuschauer. Jetzt ist auch ABC eingeknickt und akzeptiert das. Die Werbetreibende behaupten auf dem DVR gesehene Werbung hätte keinen wert.
Der Tivo Einfluss auf Fernsehshows und die Upfronts. 24 wird von 4,8% der Zuschauern auf einem DVR gespeichert das sind immerhin 606 000.2010 sollen knapp 40% einen DVR haben. Die sender werden DVR sichere Werbung entwickeln.
