AdECN is the only real-time, auction-based, neutral exchange for online display advertising. It works much like a stock exchange. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers. The
About the study • Every IAB runs a benchmark study • 2006 IAB Europe compiles studies • Different approaches country by country –Figures collected •Net/Gross/Ratecard? –Formats measured •Classifieds? Search? Email?
Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in
