Google needs no help with penetration of Ad Sense, though it needs help with display / banner ads. When we ran the numbers on “How Much Can Google Generate on YouTube with Ad Sense,” the numbers were low.
Where Adify gets interesting is when it bundles a bunch of niche sites into a vertical network. The Washingtonpost.com, for instance, is using Adify to deliver ads across its sponsored blog network.
Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million. EMarketer estimates that $15.9 billion will be spent in online advertisements in