PPT-Datei mit sehr interessanten Daten: More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising budgets to shift into online video by 2010. “The determining factor will be the sheer volume of online opportunities
Anleitung wie man als Produzent und Firma am besten mit dem Sponsoring eines Vodcasts umgeht, dabei wird Amanda Across America als schlechtes Beispiel zitiert. Sponsoren sollen in den Dialog mit einbezogen werden.
He's launched a campaign that allows viewers of "the show" to buy a placement on that day's page. It's hilarious, and by my count, Ze cleared $2,100 on today's show. A big duckie plus a 50-character mouse-over message will cost you $50.
User Generated Ads vom Profi: UGENmedia offers a patent-pending technology that allows advertisers, agencies and publishers to empower their customers to create user-generated media spots promoting their brand.
what copyright holders are worried about is lost revenue. Set a threshhold above which to enforce copyright, and ignore everything else. Even better would be to offer copyright holders a portion of any future advertising revenues above that threshhold.
The video sharing site just announced an agreement with CBS to offer news, sports and entertainment clips on a daily basis, kicking off this month. YouTube and CBS will share revenue from the sponsorship of CBS Videos.
The total text messaging votes for the French television channels combined reached 100 Mio euros ($126 Mio) in 2005. 2006, TF1 has already reached 100 Mio euros and Channel M6 has earned more with SMS than with with advertising.
"In dieser Woche läuft der Spot auf den Fernsehsendern ProSieben und kabel eins. Damit ist es der erste Fall, dass ein von Internet-Usern produzierter Spot im Fernsehen ausgestrahlt wird." Na da wird der Mund aber sehr voll genommen;-)
