Turns out, the word YouTube has replaced the phrase “funny video” for searches on the Internet. This implies a distinct identification with YouTube as a brand, and the concept of funny videos. Looks like people are attaching funny videos to YouTube
BUT, the platform, I would argue, is fast becoming a commodity. So what’s left? The COMMUNITY, of course! YouTube OWNS the community, which is why it’s assumed that YouTube will continue to dominate online video.
Widgets have been primarily a marketing tool, used to drive traffic to a destination site, with Youtube being the most obviously successful at doing this. Once there, monetizing traffic on your own site is uncontroversial. But few others have been able to
YouTube fills the role of that place to get prerecorded video in the same way CNN fills the role of live news. Currently, no other site comes close to enough critical mass needed to serve the value of this entry point.
Sehr gute Erklärung, wie eine Destination-Seite entsteht. Vom reinen Service bis hinzum Medienerlebnis. Die grenzen von YouTube liegen in ihrem Markenimage und die größte Gefahr in einer guten externen Videosuche.
