BUT, the platform, I would argue, is fast becoming a commodity. So what’s left? The COMMUNITY, of course! YouTube OWNS the community, which is why it’s assumed that YouTube will continue to dominate online video.
If studios, networks, independent producers and consumers resist Youtube's siren song and choose to build their own hosting properties (with features similar to Youtube's like embeddable video, permalinks, etc) or go somewhere else to publish their video,
