Turns out, the word YouTube has replaced the phrase “funny video” for searches on the Internet. This implies a distinct identification with YouTube as a brand, and the concept of funny videos. Looks like people are attaching funny videos to YouTube
BUT, the platform, I would argue, is fast becoming a commodity. So what’s left? The COMMUNITY, of course! YouTube OWNS the community, which is why it’s assumed that YouTube will continue to dominate online video.
If studios, networks, independent producers and consumers resist Youtube's siren song and choose to build their own hosting properties (with features similar to Youtube's like embeddable video, permalinks, etc) or go somewhere else to publish their video,
YouTube fills the role of that place to get prerecorded video in the same way CNN fills the role of live news. Currently, no other site comes close to enough critical mass needed to serve the value of this entry point.
Sehr gute Erklärung, wie eine Destination-Seite entsteht. Vom reinen Service bis hinzum Medienerlebnis. Die grenzen von YouTube liegen in ihrem Markenimage und die größte Gefahr in einer guten externen Videosuche.
