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Warner Bros. (NYSE: TWX) is creating a video site that will house all its iconic animations, from Bugs Bunny to Batman, called T-Works. The site kicks off in the spring, and will showcase ad-supported programming, both archived episodes and new, original
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Turns out, the word YouTube has replaced the phrase “funny video” for searches on the Internet. This implies a distinct identification with YouTube as a brand, and the concept of funny videos. Looks like people are attaching funny videos to YouTube
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Terra TV has become a major player when it comes to online entertainment channels for Hispanics. It currently has a catalog of more than 10,000 videos on demand including News, Sports, Music, Movies, Autos and Fashion. Additionally, a strategic partnershi
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The kind of network I'm referring to is a web of interconnections -- links between content and between people. In essence, I'm arguing that on the Web, news organizations -- perhaps, all media -- should focus on building themselves "into the clickstream."
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BUT, the platform, I would argue, is fast becoming a commodity. So what’s left? The COMMUNITY, of course! YouTube OWNS the community, which is why it’s assumed that YouTube will continue to dominate online video.
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Widgets have been primarily a marketing tool, used to drive traffic to a destination site, with Youtube being the most obviously successful at doing this. Once there, monetizing traffic on your own site is uncontroversial. But few others have been able to
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If studios, networks, independent producers and consumers resist Youtube's siren song and choose to build their own hosting properties (with features similar to Youtube's like embeddable video, permalinks, etc) or go somewhere else to publish their video,
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YouTube fills the role of that place to get prerecorded video in the same way CNN fills the role of live news. Currently, no other site comes close to enough critical mass needed to serve the value of this entry point.
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Sehr gute Erklärung, wie eine Destination-Seite entsteht. Vom reinen Service bis hinzum Medienerlebnis. Die grenzen von YouTube liegen in ihrem Markenimage und die größte Gefahr in einer guten externen Videosuche.
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destinations: always-changing pages with memorable URLs that people form allegiance to. Because of the points above, popular destinations have enormous value: between them they largely dictate what is popular and what is not.
