· Broadcaster to use email and net phone technology · Video-sharing website will provide access to YouTube Google is looking to move into television advertising through a tie-up with BSkyB, announced yesterday, that will see the broadcaster use the co
- Expensive is relative, but not overpaying is a major criteria. - People matter in all deals, so a good “acq-hire” is sometimes worth more than a deal that is accretive to earnings. - Take out a competition? Always good! - Buy low, sell high? We’re
Google is “engaged in a frantic round of negotiations” with traditional media companies, even offering tens of millions of dollars in upfront payments to ward off any potential copyright lawsuits. Google CEO Eric Schmidt has met with top execs from CB
Nope, we don't need your stinkin' technology, Google is paying $1.65 billion (with a "b") or 1.3% of Google's current value, for a media property. Plain and simple. But what does that even mean?
Sequoia Capital Their 30% investment in YouTube for $11.5M has turned into $500M in less than two years – a 43x multiple, or more if the GOOG stock gets a pop over the next 30 day
Google has to amplify (and protect) it's key revenue stream - ppc. Video ppc is a higher value domain, and a hugely untapped one. Google wants assets at the edges of the value chain which can exert market power against 1.0 publishers - just like it's doin
a Google-owned YouTube would suck. Google doesn’t get community in the slightest. Google Video’s social filters are terrible. What’s more, they’ll insist on tying YouTube to Google accounts.
YouTube is winning the hearts of the audience because video search simply doesn’t work. You have to instead rely on the opinions, ratings, and playlist compilations of others to discover good video.
Viacom's content will be distributed throughout Google Video's affiliate network, with MTV Networks responsible for selling ads in front of the content. The most interesting part of the deal is the revenue will be shared with the affiliates hosting the co
Der Google MTV Deal erlaubt es die superdistribution einzuführen und erlichetert es den Beteiligten ihre Produkte an die Randmärkte zu liefern und dort präsent zu sein. Google ist das Zentrum aber alle stufen profitiren.
Die $900 Mio Garantie bezieht sich auf Werbeeinnahmen. Googles AdSense wird exklusiv auf den MySpace und anderen FIM Seiten eingesetzt, GEnauso wie die Suchtechnologie. Außerdem hat Google ein Vorkaufsrecht für alle Display ADs.
