Merrill Lynch currently expects US online ad spending in the fourth quarter to be 30% more than it was in Q4 2005, up from its estimate of 27%. For the year, Merrill is projecting 23.3% growth in online ad spending — up slightly from its previous projec
With one in four TV households able to access VOD and nearly 16% having a DVR in 2006, a change in TV usage should be reflected in the data. But it is not. In fact, the latest projections from Veronis Suhler Stevenson (VSS) indicate that TV advertising sp
The study found that behaviorally-targeted online advertising generally got higher conversions when served out of context than in context. For instance, users whose online behavior characterized them as “travelers” showed highest conversion rate when
