So even if a video ad unit had a 5-10x pricing premium, the site might still have generated more revenue from regular web pages in the same amount of time because they would have served 14x more impressions.
“OK,” says the executive. “Now, let’s get crazy. Everyone is talking about how those streams on the Internet are worth way more than on network. Let’s say they are getting an even bigger $40 CPM.” At that level, he says, this gives some major
About a third of consumers sometimes click on banner advertisements on the Web. But twice as many consumers sometimes respond to such ads indirectly, avoiding clicking on them but later visiting the Web sites advertised, according to a survey by DoubleCli
The average CPM for broadband video is around $30 these days, with highs in the $70s--that's a hefty premium even against prime-time TV CPMs. Argumente für und gegen Videos in den Breitbandkanälen der klassischen Sender (zu teuer, zu ineffektiv usw.)
Erläuterungen zu den verschiedenen Werbemodellen im Internet: CPA, CPC und CPM. CPA ist das beste für den Werber, CPM das Beste für den Publisher und CPC eigentlich ein guter Kompromiss wenn Clickfraud wirkungsvoll bekämpft wird.
