# Video ads growing faster than ad execs expected. # Video ads still account for only a tiny percentage of overall web ads but are expected to be the fastest growing category for the foreseeable future. # Auto and entertainment categories strongest, with
So even if a video ad unit had a 5-10x pricing premium, the site might still have generated more revenue from regular web pages in the same amount of time because they would have served 14x more impressions.
The CPC business model is too advertiser friendly, and not adequately publisher friendly. The advertiser still is getting to show the ad to an audience, basically for free, without compensating the publisher. I want the more fair CPM model, where this fre
Inventory still exceeds supply for professional video and it's going to stay that way for a while: commanding CPMs of $15 to $30--among the highest on the Web.Tremor, Brightcove and PostRoller compete with existing Internet ad serving networks.
advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots. 30-s-pre-roll spotsnow cost from $25 to as much as $40 per 1,000 plays
VideoEgg is presently avoiding pre-roll ads in favor of post-rolls and permission-based video, which uses a small banner under the video box to ask users whether they care to see an ad or not. CPMs von $20-30.
TKP mit Adsense verglichen. Effektiv schenken sich die beiden Möglichkeiten im Endeffekt nicht viel.
The average CPM for broadband video is around $30 these days, with highs in the $70s--that's a hefty premium even against prime-time TV CPMs. Argumente für und gegen Videos in den Breitbandkanälen der klassischen Sender (zu teuer, zu ineffektiv usw.)
