AOL Video has partnered with Brightcove to give professional content producers an easy way to sell video downloads directly to consumers through AOL Video.
The video sharing site just announced an agreement with CBS to offer news, sports and entertainment clips on a daily basis, kicking off this month. YouTube and CBS will share revenue from the sponsorship of CBS Videos.
Separate distribution from virality. Distribution is not the same as virality. Viral means that a product is so compelling that people are involuntary users of it.
The bottom line is that web 2.0 offers a new way to get integration with leading web services and you don't have to waste your time and the time of other busy people trying to craft deals that will probably work out badly anyway.