Thanks to the anti-advertising movement, we now have a whole new form of deceptive commercial messages to contend with. Rather than transforming the way corporations communicate in a positive way, the naively good intentions of the “conversationists”
In the long run this is a race that most media companies can only lose. It's time for media companies to shift permanently to being enablers of effective conversations from all sources.
Mark Tutssel wirbt für Soziale Netzwerke und neue Werbeformen. In Zukunft wird werbung anders aussehen, die Kontrolle über die Marke muss gelockert werden und der Konsument mit einbezogen.Sie sollen Interagieren und Reagieren.
