In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising. Chevrolet is one of the most aggressive experimenters in our client base," says Dilworth, who led online advertis
The Netflix Prize seeks to substantially improve the accuracy of predictions about how much someone is going to love a movie based on their movie preferences.
Netflix bedient sich des Crowdsourcings um seine Recommendation Engine zu verbessern. Die einfachen Verbesserungen wurden bereits gemacht, deshalb wird nun ein großer Datensatz angeboten und der Gewinner erhält $1 Mio.
