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Each episode will be chopped down into six 8-minute segments that will cost more than $83,333 apiece. Assuming a CPM of $15-$25, 2 ads per installment, and no ancillary revenue or costs, each segment would need to be viewed between 1.7 million and 2.8
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onBeing is a project based on the simple notion that we should get to know one another a little better. What you’ll find here is a series of videos that takes you into the musings, passions, histories and quirks of all sorts of people. The essence of wh
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Vuguru is a new media studio for Michael Eisner's The Tornante Company. The studio produces and distributes innovative story-driven content for current new media and emerging platforms. Vuguru’s production of Prom Queen is the first of many shows develo
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Looks like Bebo is putting together a regular line up for web series content. A new interactive drama series called “Sofia’s Diary” will air on Bebo this coming fall. The series is from Sony Pictures Television International, and will include dai
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Following the success of Prom Queen, MySpace is looking to screen more professional shows. The site already has two in the pipe, with Mark Burnett's Independent scheduled for Spring 2008 and Vuguru's The All-for-Nots, scheduled for sometime next year. Wh
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The site will reportedly focus on professional video, building on efforts like Prom Queen and the new Sony minisode network. Later on it will include video editing tools based on recently acquired Flektor’s technology. MySpace TV will be available in 15
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The question this raises for me is — why can’t big media companies innovate like this? It’s not a matter of putting huge amounts of capital at risk, which is traditionally the province of venture-backed startups. This is extremely low cost! And it
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The changes to Bud.TV will include a variety of new features, such as a social-networking component and shorter videos -- about one minute each -- rather than the longer programs (usually about six minutes) that now dominate the site. Even the much-hyped
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Prinzipiell sind kurze Videos (Richtwert maximal fünf Minuten) daher längeren vorzuziehen. Dennoch sollte man nicht darauf verzichten, auch längere Videostreams live oder als Download als Zusatzoption anzubieten. Optional dazu ist ein kurzer Zusammensc
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During an investor conference call yesterday, Chief Executive August Busch IV said Bud.TV will “probably fade.” Data show the number of unique visitors to the site in March dropped 40% to 152,000 from the month earlier, according to comScore. Traffic
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DMEX is designed to help content owners of all sizes find platform operators who would like to licence their material in different countries and on different devices, and help operators find content for their digital services. The service uniquely focuses
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Google needs television network content to feed its YouTubers the clip-culture snacks they want, more than television networks need YouTube for “free” promos. Google’s days of “ignoring conventional wisdom in designing its business” are numbe
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Black20 is a team of young writers and producers dedicated to creating broadband content that you might actually want to watch. Black20 operates out of Brooklyn, New York. Our office is small, our desks don't have drawers, and the heat craps out at least
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Yahoo Video will migrate away from a user-created video destination to more of a showcase for professional or semi-professional content that’s “programmed” through the entire site, as in Yahoo Food, Yahoo Tech and Yahoo TV. “As a strategy, we want
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The idea as we know it: to develop an online talent network, possibly as video blogs, podcasts and others, with the owners/talent given equity into the new company, as well as revenue cut from the ad sales (in some sense this sounds like the Engadget mode
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Die Stuttgarter Verlagsgruppe Georg von Holtzbrinck bereitet den Start eines Internet-Videoportals vor. Das Hauptstadt-Filmportal soll Mitte Februar online gehen und wird von der zur Mediengruppe gehörenden Berliner Fernsehproduktion AVE betrieben.
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The video search engine Blinkx is announcing a partnership today with the sports entertainment company NBX. As part of the deal, Blinx will index “hundreds of hours” of sports clips from NBX, meaning that you can search for them at Blinx.com. NBX co
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Das Breitband-Internet wird zum Bewegtbild-Internet - und aus statischer Präsentation wird Dynamik. E-Commerce wird zum TV-Commerce - weil bewegte Bilder und bewegende Moderatoren besser verkaufen. TV-Commerce wird zum Spartenprogramm - mit den richtigen
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As part of a broader agreement with the ProSiebenSat1 Media Group, programming produced by earthTV will air on N24, on commercial broadcaster, ProSieben, on ProSiebenSat.1 Welt
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Producer Rewards will not accept any videos with low technical quality. If you create a video that is low-quality or that, when shrunk to a small screen, is not viewable, then it will not be accepted into Producer Rewards. Producer Rewards is our premium
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Coming later this month, you’ll be able to watch full streams of American Idol on AmericanIdol.com after the show airs on Fox. Interestingly, Ad Age reports that Freemantle Media, which produces Idol, was close to signing last year with a major portal
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Wallstrip1, a three-month-old online videoblog about the stock market, has raised a little over a half a million dollars in funding, creator Howard Lindzon2 told NewTeeVee Thursday.
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Whats interesting is that Gootube has gone corporate. Its primary application is to host commercials. Commercials for TV shows. Commercials for Products. Commercials for cheesy websites. Gootube may host a bunch of user generated content, but thats not wh
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Abbey Corps is about enabling content creators by building community. When the emphasis is shifted towards supporting great quality content and the options for monetizing that content remain open to outside partnerships and community support (as well a
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The channels of delivery are broadly broadcast, session IP and narrowcast. Broadcast represents TV and other broadcast channels. Session/ IP represents the Internet and narrowcast represents the mobile device.
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The point is that its visitors are readers, not viewers. That is an interesting distinction to make and understand as obvious as it might be. Just because we’re online does not mean we cannot and should not differentiate a reader from a viewer.
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ExpoTV, an NYC-based consumer-generated video product reviews site, has received $6 million in first round of funding. The round was led by Masthead Venture Partners and Prism VentureWorks,
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The Daily Reel, a Web site that has emerged as hub for the best of online video, has signed its first deal with an independent artist to produce original video content for TheDailyReel.com through an arrangement which will see both parties share in any as
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So, he envisions a scenario where consumer generated content draws an audience, but the monetization is made by presenting professionally produced content with video ads inserted. These videos would be presented in an environment that mixes professional
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Do not get me wrong though, the root of Karp’s argument: that platform companies have scaled and content ones have not, is an argument worth examining.
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CBS is drafting TV talent for its broadband channel, Innertube, signing Michael Cera of "Arrested Development" to do a scripted shortform series. The deal marks the first of its kind for talent agency Paradigm, which has launched a new-media division unde
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With uncertainty looming over its presence on YouTube, Comedy Central is refining its broadband video strategy. The network is launching a revamped version of its online programming platform, MotherLoad, this month with a new syndicated video player at it
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On November 17, according to CBS, a show needed about 219,000 total views to make the Top 15. That means that on 4 days, eight CBS shows gathered enough views to break into the Top 15: At #3, the K-Fed/Britney Sex Tape (on Craig Ferguson), must have garne
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The NHL has teamed up with YouTube, and the hockey league will contribute highlights and behind-the-scenes features to a dedicated channel on the video site.
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Producer has entered into a strategic alliance with Metacafe, a YouTube-like video-sharing site that tries to cut through the user-generated clutter by paying producers based on the popularity of their content. Under the deal, Bochco will create a variety
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CAA is expected to bring marketing opportunities and talent to the Web site, which has cut a distinctive figure in the anarchic viral-video world by compensating contributors through its syndication technology. The partnership is not exclusive to either c
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vision for Yahoo's role in online entertainment: Blend show-business packaging with homemade-video creativity to bring cult hits into the Web mainstream.
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Major League Baseball has taken a big step towards the future of what we now call TV. That future doesn’t include channels. More importantly, it turns cablecos (and telcos trying to be cablecos) into dumb pipes. They’re not going to like that but w
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El Segundo-based DirecTV, a satellite television provider, says it will produce an original series called Project MyWorld, which will follow three girls travelling around the world to meet their MySpace friends in real life
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ABC.com has identified 21 of the 35 advertisers for its new broadband player. The list includes Johnson & Johnson, P&G (Crest and Olay), Sprint, Toyota, Verizon Wireless, and Universal.
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Gotuit.com is a free service. It offers instantaneous video delivery of a variety of professional media content - e.g. mainstream music and sports. The UI is slick and navigation between videos is pretty much seamless.
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Viacom's content will be distributed throughout Google Video's affiliate network, with MTV Networks responsible for selling ads in front of the content. The most interesting part of the deal is the revenue will be shared with the affiliates hosting the co
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Viacom has the richest resource of short-form, high-production-quality videos in the media world. To such ends, he needs to unlock his video vaults and lead the market of MySpace competitors by giving each and every one a knife to fight with.
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Production costs per episode range from about $5,000 for a crude three- to five-minute video to $25,000 for sophisticated animation. Die Breitbandkanäle dienen als Experimentierfeld und Incubator.
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In the continuing evolution of brand companies developing their own content, U.S.’s largest brewer Anheuser-Busch is launching its own in-house film and TV production division that will make comedy shorts and sitcom-type programs for online and mobile,
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Gegenargumentation zu Forrester, die behaupten zukünftig erfolge die Wertschöpfung nur noch über Aggregation. Z.B benutzern der Marke(ABC) um Zuschauer zu fangen. Es ist nicht möglich alle Contents zu aggregieren jemand muss HQ Content erstellen.
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Atomfilms hat die ersten original Inhalte vom Atomfilmsstudio Onlinegestellt. Bis jetzt hat Atomfilms mehrere Millionen Dollar an Werbeeinnahmen mit den Produzenten geteilt.
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Microsoft will orginial Content für sein MSN Seite produzieren und ist dazu eine Partnerschaft mit der Fernsehproduktionsfirma Reveille eingegangen die auch The Office produziert. Das Portal soll so für Werbekunden attraktiver werden.
